Wednesday, February 27, 2019
Learn Internet Marketing Now!
Just head to my internet marketing page at http://unrelentingseo.com/affiliate-marketing-gold.php
How To Make Money Online As A ClickFunnels Super Affiliate
People are always asking me what’s the best products to promote online? My answer has always been the same. When looking for an affiliate program to promote, you should look for the follow features.
- Product offers a recurring commsion
- Tags customer is to you for life
- Low or no cost to join
- Great training program
One of the best affiliate program that pay recurring commissions is ClickFunnels. They give you 40% of the customers bill for life. Not only do you get paid over and over again, but the customers you referred are yours for life. Anything they buy in the future, you will make money on.
In this video I show you how you can make money with ClickFunnels affiliate program, plus I show you how much I’m making from it.
To help their affiliates, ClickFunnels has an Affiliate Bootcamp. If you accept the challenge, they will guide to step by step on how to become a ClickFunnels super affiliate and retire in the next 100 days.
The challenge is free to join and all the training is free as well. I recommend signing up even if you don’t plan to be a ClickFunnels affiliate because the training can be applied to any affiliate marketing program.
Click Here To Register for the ClickFunnels Affiliate Bootcamp
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Saturday, February 23, 2019
Ordered The Galaxy S10 + The One Funnel Away Challenge
On this episode of the Dot Com Lunch, I talk about why I ordered the new Samsung Galaxy S10, and show you the internet marketing lessons you can learn from the launch. Also, everyone at the Dot Com Lunch is ready for the One Funnel Away Challenge! Are you?
Registration for the Challenge will close on February 24th at 6PM PST (that’s tomorrow). If you haven’t registered yet, then you better do it now.
The One Funnel Away Challenge is designed to FORCE you to stop working on stuff that doesn’t matter, and start implementing the key tasks that will get your funnel LIVE, and your business flowing. In 30 days, you’ll have a funnel that is built and LIVE, and ready to gather leads and sales.
If you’re the type of person who vaguely knows what to do, but just needs to buckle down and DO IT, then this Challenge is going to be the kick-in-the-pants you need EVERY DAY until you get your funnel launched. I look forward to doing the challenge with you!
Click Here To Join Me for The One Funnel Away Challenge
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Friday, February 22, 2019
Are You Ready For The One Funnel Away Challenge?
Registration for the ClickFunnel One Funnel Away Challenge will close on February 24th at 9PM EST. If you haven’t registered yet, then you better do it now. I am ready for the Challenge! Are you?
The One Funnel Away Challenge is designed to FORCE you to stop working on stuff that doesn’t matter, and start implementing the key tasks that will get your funnel LIVE, and your business flowing. In 30 days, youâ€
ll have a funnel that is built and LIVE, and ready to gather leads and sales.
If you’re the type of person who vaguely knows what to do, but just needs to buckle down and DO IT, then this Challenge is going to be the kick-in-the-pants you need EVERY DAY until you get your funnel launched. I look forward to doing the challenge with you!
Click Here To Join Me for The One Funnel Away Challenge
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Common Split Testing Mistakes and How To Correct Them
Split testing is a necessary evil. It’s tedious and time consuming, however it’s one of the quickest ways to achieve online success. Using this strategy can add immediate value to your website if conducted properly. You’ll need to take the time to make the necessary preparations to get your site split test ready. But once you’re set there will be no stopping you.
This article will guide you specifically through the process of preparing for a split test. Your website shall soar to new heights if you follow just a few simple rules that I’ll lay out for you now. Let me help you make split tests work for you!
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The Importance of Traffic
Traffic is an essential component of an effective split test. The sign of a successful website is when visitors follow action steps you have laid out ahead of time. Whether the action step involves subscribing to a weekly newsletter or buying a product, the successful completion of these action steps is the yardstick by which you are measuring your efforts.
It stands to reason that in order to measure the results of data you must have statistics with which to draw your conclusions. To acquire data, you’ll need substantial traffic to your website. It’s really only valuable to run split tests in periods of adequate traffic for this will be considered your baseline.
Traffic is really the population that is going into the funnel you are testing. You need to be specific when gathering data. If you’re testing your home page than your results must reflect this information in order to be useful when making accommodations and amendments. Each page of your website must be tested separately to get an accurate picture of your actual site traffic numbers. This will naturally bring you to the next question.
Necessary steps to take help ascertain the correct level of traffic:
- Determine your typical business cycle. You’ll need to establish whether your cycle will span over a week, month or year.
- How do your visitors behave at various times over the course of the cycle? Do you notice any substantial differences in their browsing patterns?
- Through the use of a sample size calculator it will be necessary to determine your desired confidence level and interval. The traffic you need to generate will be in proportion to how much confidence you have in your website and the desired goal you have set forth.
- The sample size value that’s generated by the calculator will need to be multiplied by two. Now you know the level of browsers you must acquire through your chosen funnel to run your A/B test in accordance with the confidence requirements you have chosen.
Accurate results call for accurate data. Pay attention to the business cycle you have established. It’s important to stay within these parameters as cutting off your results mid-cycle will lead to false conclusions and set you up to make unnecessary adjustments.
That being said, you need to determine whether or not your funnel has enough traffic to meet the requirements of population as well as sample size. You want to avoid running tests indefinitely as this will impact the validity of your results.
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Have An Awesome Giveaway
Promotional offers with free giveaways have the power to draw in substantial traffic and are therefore excellent strategies to generate interest in your website. What you really want to do is to harness the power of desire. What does your target audience really want? You must truly have your hand on the pulse of your customer in order to determine a product which will appeal to them. Free giveaways work wonders when the product delivered is of immeasurable value to the consumer.
This sentiment rings true for product sales as well. Split testing can only do so much to generate traffic. Ultimately the quality and desirability of the product must stand on its own. Products must be validated in order to hold water with the general public at large. Check out this article to give you tips on how to validate a product idea.
Essentially your free product giveaway is an opportunity for your customer to get to know you and build trust with your organization. Later on down the road you can introduce alternative product sales but initially you want to keep it fairly straightforward. Everyone loves free giveaways and by initializing this tactic you will develop trust and have your customers coming back for more somewhere in the future.
Use An Enticing Giveaway
EBooks make phenomenal giveaway products. Tap into the mind of your readers and determine an area of great interest and then create ways to make the subject matter work for you. How to manuals that solve problems in a unique manner garnish a vast amount of attention from visitors. For example, a book that highlights ways to stop your dog from chewing things may be of much greater value than an eBook listing ways to get your dog to sit.
Perhaps it may take a bit of detective work to uncover the exact area of interest that you want to delve into but the time is worth its weight in gold when your site traffic begins to multiply. Hopefully my now, you know your audience, and can build an eBook which you know they’ll love to read. If you can tap into the desire of your audience, then you’ll have an easier time having people opt-into your form or landing page.
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Understand Your Target Market
Understanding your target market is fundamental to running effective split tests, determining effective giveaway promotions and improving your conversion rates. The main objective is to create products/services which address the needs of your visitors. In order to do this, you must completely understand the psychology behind their actions. You’ll need to become familiar with their hopes, wants and fears in order to create a persuasive copy.
Getting to know your target market involves immersing yourself in their world, talking with them and frequenting spots where they typically hang out. It would be extremely useful to read books and forums which appeal to your demographic. You need to get into their psyche and understand what motivates them and the emotions that drive their actions. In order to do this, you’ll need to put yourself in their shoes and determine what types of changes would drastically improve the quality of their lives.
Your service may provide a solution to a problem that you, yourself, had encountered at one point throughout your life. Take yourself back to that time and place and search for the emotions and concerns which plagued your mind. Now you have an idea as to how your target market perceives the world. Record all of your observations. Allow them to direct your words as you create an amazing and persuasive copy that truly takes into account the struggles of your target market.
The big key word here is empathy. In order to provide quality and responsive service you must be able to relate to the individuals whose lives you hope to positively influence.
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Keep Setting Your Goals
Running a split test is meant to help you make adjustments that will lead to the overall success of your website. As in everything your objective must be clear and concise. Setting definite goals for your split tests maximizes their efficiency.
The goal of a split test can cover a wide range of topics but generally it’s beneficial to begin with low-hanging fruit first. Focus in on those areas that are readily achievable and don’t require a large output of effort. For example, you might choose to center in on boosting email subscribers. Here it is advantageous to look at the opt-in box copy and location as well as the efficiency of giveaways. These are fundamental features that directly impact the subscriber rate to your website. Choose a goal and back it up with split tests that support your overall objective.
Ensure that you have covered the low-hanging fruit first before embarking on tactics you might come across while travelling across the web. You may discover a new and cool tool and wish to implement it immediately. However, be sure that you have covered the basics first. Large companies who have already tested the low-hanging fruit may have chosen to follow an up and coming trend but they did so only after ensuring the essentials were taken care of.
Detailed in this article are a few low-hanging fruit ideas that you might want to hone in on and implement for your own site. Split testing can improve your conversion rate significantly but you must be willing to initiate radical changes to facilitate growth. The results you get from split testing can allow you to accelerate the pace by which your company thrives. If you can feel the fear and do it anyways, the changes you make will make lasting change and success for your business!
Final Thoughts
Split testing is the backbone of an effective blog, and collecting email subscribers. If you can build an enormous list, then you’ll be able to remarket your content, and products more effectively. Think about it, you’ll reach your audience faster, and will be able to convert them helping your bottom-line. However, again this all starts with a solid split testing campaign, and being about to test out what you have implemented on your blog with solid data. Start by utilizing the strategies which I’ve listed above, and see how they help convert your audience. Once you find a strategy which works, and helps your bottom line, you can continue to optimize it going forward.
I’m sure you have heard this numerous times from others. No matter what your niche, it’s important to make sure you test everything because your probably in a very competitive niche. The more you optimize, the better chance you have of outperforming your competition. In the end, this is what matters when building a successful business, and brand.
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Thursday, February 21, 2019
Blogging Lessons I Learned From Spending Two Nights in the Woods
You’ve probably come across an online quiz or seven where they ask if you’ve ever done this, if you’ve ever eaten that, or if you’ve ever visiting this place or that. You tally up your score and determine that you’ve still got a lot of the world to see, a lot of food to eat, and a lot of items to tick off your bucket list.
Even though I was born and raised right here in Vancouver, I’ve always wondered about how Canadian I really am. I mean, I enjoy poutine and beaver tails as much as the next hoser, but I can’t skate (I know, right?) and I’ve never actually been camping. That is, until another Canadian dad blogger thought it might be a good idea for us dads to go on a social media-fueled camping trip.
So, even though I’d never been really “camping” a single day in my life, I signed up, went on the thing, and I even shot a vlog documenting the whole thing. You can find more of our content by checking the #5DadsGoWild hashtag on Instagram and on Twitter. But from the perspective as a blogger, an online entrepreneur, and a business owner, what did I really learn from spending two nights in the middle of the forest with no electricity, no heat, no Wi-Fi, and no cell phone reception?
Find Your Tribe
Just because you work for yourself doesn’t mean you have to work by yourself. One of the most common misconceptions that people have about this business is that other bloggers, other YouTubers, other digital influencers and other online content creators are your competition. You’re competing against them for advertising dollars. You’re competing against them for search engine rankings. You’re competing against them for this or for that.
But the real truth of the matter is that you’ll all do a lot better if you all help and support one another. As we spent those chilly days and nights in the middle of the wilderness, we helped one another capture those perfect Instagram moments. When we posted our content online, we all helped to amplify the signal of all our posts.
A rising tide lifts all ships. And having the support of your tribe goes a long way in achieving that.
Less Is More (More or Less)
As this was our first time putting together an “event” like this, we weren’t really sure what to expect with #5DadsGoWild. The whole thing was little jury-rigged together and we were flying by the seats of our sponsored pants to see what could and could not work.
The net result is that we may have taken on more sponsors than we should have for the trip. We had considered all the things that we needed to make the event successful and we set out to find sponsors to support that mission. In hindsight, though, what this meant is that we extended our obligations a little too far and we probably would have been better off approaching fewer brands and asking for more from them.
There is that old Pareto principle again.
Be Prepared
As mentioned, I’d never been camping before. I had no idea what I was doing in the middle of the woods, so I was leaning on the experience of some (really just one or two) of the other campers. At the end, I’m fairly certain we all overpacked for the occasion.
But as the Boy Scouts (and Scar from The Lion King, apparently) have taught us, you should always be prepared. Remember that we were far from proper civilization and we could hardly hop out to the local Walmart to pick up something we forgot. In this way, it was far better to bring something and not use it, than it would have been not to bring something and then desperately need it.
If nothing else, it provides peace of mind. And this certainly applies to the tools and resources of online business too.
Embrace Discomfort
No one ever grows from within their comfort zone. If you stick with what you know and what is safe, you’ll never actually get anywhere. It’s only when you put yourself in situations that make you a little (or very) uncomfortable, in situations that stretch you beyond your limits and test your ability to adapt, that you finally get to discover what you can really do.
I am in no way some expert camper now. And I would not at all be comfortable in leading a camping trip of my own any time soon. However, those two nights in the woods taught me a lot and I think I gained a lot from the experience. Scared to write and publish your first book? Too afraid to start shooting videos on YouTube? Frightened about getting started with affiliate marketing?
It’s okay to be scared, but it’s not okay not to try. What’s the worst that could happen? It’s not like you’ll be eaten by bears or anything, right?
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Wednesday, February 20, 2019
How to Revive Low Performing Content
Content is the lifeline of every blog, and you have to make sure you have the best content available for your readers. The way content interacts with people, and the important it plays has changed enormously over the years. Much of this has to do with Google algorithm updates that have been tweaked to meet the user pattern. For example, users are much more precise when they search, and know what they are looking for. This means we have to be as “targeted” when implementing keywords into our content. As a blogger, I made the mistake of using to many broad keywords, and my competition when through the roof when that happen. However, I was able to learn early on I have to be very precise, and targeted so I’ll have a better chance of ranking within the SERP’s. Next,
Many of us have been blogging for years even before many of the algorithm changes took place. This means we should go back a revive old content because there’s still value in what we wrote before. With that said, I’ll be going over some cool ways to revive older content you’ve written, and how you can keep a close eye on future content making sure it stays Evergreen. Let’s get started, and your feedback will be greatly appreciated.
Don’t Forget Link Building
One way you can fall down in the ranks, and stop having traffic visit your website is from competition. I believe in almost every niche you’re going to have competition so you have to find ways to stand out. This means writing content which is better, but continue to build links from authority websites. Since the Google update, much emphasis has been given to relevance, value, and refreshing content. This means you have to always make sure all three elements are completed when building your brand through content. Otherwise, you’ll be just like everyone else. What can you do to make sure you have the best links? Here are “3” things I’m always doing to revive old content by constantly building link…
Guest posting – One of the best ways to build momentum quickly, and get a high authority link back from a solid website. Some authority bloggers have been around for years, and have built their brand with thousands of readers. They have enormous traffic daily, a high domain & page authority. If you can get published on this type of website, then it can be awesome for your link building profile. However, you have to make sure you don’t just post on any blog because it has to be:
- Relevant
- Authoritative
- Have traffic
- Always kept up to date
When you publish content on a high authority blog, you’ll drive relevant traffic to your blog. Next, make sure you add an author bio to the bottom of your content so people can click through to your actual blog, and read other content you’ve written.
Social Media – Social media has changed the way we connect with people online, and it’s important to have accounts on Twitter, Facebook, and Google+. I rely on these “3” networks because they control 75% of the social media traffic. The key is to get accounts setup, and be able to share value content getting it in front of the right type of people. Use the tools these social media platforms offer like #hashtags, etc. Why is this important?
When you add the correct #hashtags, you’ll attract the right type of people to your content. These people are relevant, and the chances of getting them to link to your content from their blog goes up enormously.
Internal Link Building – When building links, it can work both ways so it’s important to always connect your internal pages too. This will increase the PA (page authority) of your website, and it’s something Google has been updating within their algorithm too. For example, they look for the overall value of the website when ranking it within the SERP’s. It shows a complete site full of value, and NOT a single page. Before many people were able to manipulate the search engines by building ranking “1” single page for conversions, and avoiding all other pages.
Lesson #1 – Pay close attention to the way you build external, and internal links. It’s important to make sure your links are relevant, keyword “TARGETED”, and from authority websites.
Combining Relevant Content
One thing I’ve noticed when writing content is I’ll have similar pieces of content. Over the last 7 years I’ve written closely related content for my blog, and this actually opens up a great opportunity when reviving my content. If both pieces of content are NOT performing well, then I can always combined, edit them, and publish them as one single piece of content. It will allow me to create a higher value piece of content which adds enormous value for my readers. Next.
I’ve noticed a huge trend taking place within the SERP’s. Much of the content which is outranking in search engines is above the 2,200 words count mark. I think this has to do with the value you can provide when you have lengthier content…right? The longer the content, the more value you can provide for your readers. This is something which has stood out with Google after the algorithm updates. With that said,
Go back and view the previous content you’ve written, and look for similar topics. Check the sate they were published, and how much traffic is currently being driven to those pages organically. If you notice the traffic is slow, it’s time to take both pieces of content, and combine them to optimize them. Whenever, I combine to revive, I’ll take 1-2 weeks to go through each one adding the MOST important points, and keywords. I’ll have someone edit it for me before I publish. Here are a few more things you can think about when combining content:
- Think about adding images if you have NOT previously
- Add videos
- Add infographics
- Skim through your competition, and see what they are missing so you can add it to your content afterwards.
Lesson #2 – Find similar content on your blog, and combined them to make a “SUPER” content. Make sure you take time to research how you’ll combine them, and what sections you’ll pull out of each. Next, add the right keywords, and any other element you think will improve the overall value. For example, images, videos, and even infographics will help your audience going forward.
Create Other Relevant Content
It’s one thing to combine relevant content as mentioned in Point #2, however you do have another option. Since much of the ranking system is based on relevance, then it might be a good idea to create content around a specific topic linking to each other. Relevance adds value to relevance so linking similar content will definitely help boost your rankings. For example, if I’m writing on “Link Building Strategies”, then I can create 10 different topics linking into each other. Here are just a few:
- Intro to link building
- Using anchor text
- Article directories
- Guest posting
- Social media
- Text decoration
- LSI keywords
All of these topics are related, and can be combined into each other boosting each with juice. Google has stated links from relevant websites, and content will be even more important as we move forward. This is why such a strategy can definitely help move you up the ranks providing much needs traffic. However, when using such a strategy it’s important you research the broader topic, and start narrowing down until you find a solid handful of topics.
Lesson #3 – Create a cluster of similar topics all ranking into each other. This way you are adding relevance into each of your content “TOPIC” which ultimately will be good for rankings, and driving traffic.
Evergreen Content
In the end, I want to talk about ways you can protect yourself going forward when creating content. We first must understand why content runs into a dead lifeline, and most of the times it’s because it becomes irrelevant. However, there is a way to make sure you stay relevant all the time, and it’s to write content that is Evergreen.
Evergreen content is one which has NO expiry date because the topic will always be relevant. For example, if I’m writing content on “10 Vacations Spots for 2015”, then once the year is over my content will MOST likely fail to attract the right audience. However, I can shift this topic around, and make it last for a very long time as long as it’s the best available, and full of value. I can write content based on “10 Things to Take When Going On Vacation”. You can see with such a topic or title it will apply to everyone no matter what the year or vacation location. This type of content will stay relevant for a very long time.
Evergreen content is the direction many of you should be focusing on going forward so you can continue to drive traffic to your pages NO matter what.
Lesson #4 – Create content which is Evergreen, and has NO expiry date. This will ensure your content doesn’t stop attracting an audience, and doesn’t have to be revived going forward.
Final Thoughts
Keep these factors in mind when you go back to revive older content. It will be time consuming in the beginning, however if you spread out the process then it’s something which can be done WITHOUT burning you out. After, going forward, you might want to focus on writing content which is Evergreen so it has an unlimited life line.
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