I've been able to publish some ebooks and print versions on Amazon and other stores with some moderate success, but am looking at ways to scale and leverage this further. Does anyone have any ideas?
For example, I thought of creating a 1 pager landing page using something like a GumRoad or other service and then driving ads to that or using affiliate networks (e.g. Clickbank etc)?
Spent roughly 10 hours to make this happen. Basically I woke up this morning uncertain about what to write. Then sat my butt down to come up with this challenge. I didn't know I was going to complete it, but now I probably won't be able to sleep with 3 Red Bulls.
“My 20,000 Word Day #20000wordchallenge” by Emmett Ferguson https://link.medium.com/ygFyIR14x6
I wrote computer books for years and the publishers didn't want stories! But when I started my own online business, I realized how important it was to use stories to connect with potential subscribers and customers so I started to develop some stories based on my experiences. If you're looking to do the same, you might like my free Write Your Story worksheet, which you can sign up for at https://www.ellenhelps.me/writeyourstory.
Are you a fan or a hater of SaaS competitor comparison pages?
I've always found them to be so polarizing.
Writing SaaS competitor comparison pages is one of the toughest things to do well.
Usually, one of two things end up happening:
Check out Drift's comparison page with Intercom.
They take a classy approach to a very difficult page to pull off by addressing the elephant in the room, using lots of social proof, and making low-commitment asks.
Notice that they don't slam Intercom at all. In fact, complementing their competitor is actually a pretty genius move to build more trust and credibility with the reader.
They also really focus on WHO each tool is for, and force the reader to self-select. Product person? Intercom. Marketing/sales person? Drift.
There's tons more, but that's the gist of it.
If you're interested in a really detailed breakdown, I wrote a full teardown here: swipefiles.co/latest/file
