Wednesday, November 7, 2018

5 Growth Hacking Tools You Need to Know

You’re more than just a mere marketer. You are an entrepreneur, you get things done, you set goals, and most importantly, you follow through. Due to the busy nature of owning a business, there’s no doubt that you’re looking for ways to become a smarter marketer — and that’s where we come in.

The key to every business is growth. We want to help you explode your revenue and bring in more happy customers on a consistent basis. In order to get this done, you’re going to have to implement tools into your marketing plan. But not just any tools, you need the best.

Our goal today is to bring you some of best hacking tools for growth that the internet has to offer. The tools listed here are designed to help you in multiple ways. You have to keep in mind that like all professions, a diverse toolset is crucial to success.

Crazy Egg

A/B Testing is a pivotal way to make sure your marketing plan is working. Essentially, A/B testing is when you run two different email copies, marketing campaigns, or ads at the same time and gauge the results.

The point is to find out what works, toss out what doesn’t, and improve on your marketing strategy until you have a lineup of advertising that promotes substantial growth. Crazy Egg is an excellent tool that makes doing A/B testing a breeze.

Crazy Egg allows you to build visual heat maps to see where customers are going on your website. You can look at both individual sessions as well as overall stats for any given period of time. So, how does this help?

Let’s say you set up two ads on your website. You can insert the link into Crazy Egg’s heat map tool and see which ad is getting more clicks. Based on your discoveries, you can learn what your customers like and help build clean efficient ads.

Marketo

Social media has quickly become one of the best ways to market your brand to a new, wide audience. Due to the popularity, all of the major social media outlets have come up with ways for you to explode your growth through creating and designing custom ads.
Marketo allows you to roll all the traditional social media ad applications together into one easy to use system. This versatile tool will help you build ad campaigns and spread them on all of your business social media accounts.

Once you have your ads posted, Marketo lets you develop a plan and follow analytics on each platform. You can see which ads are generating growth, and which ones need some tweaking. The detailed overview gives you information such as click-through rate, conversions, views, and more.

OptinMonster

Growing and acting on your lead list is perhaps the most important part of any business. If you’re advertising to the same people over and over, you’re not going to see any substantial growth.

OptinMonster is a tool that’s used by marketers to help curate leads through smart design forms, audience targeting, and converting people who come to your page. One of the best ways that this tool will help you grow your business is by helping you entice and target visitors to your website.

There are multiple ways OptinMonster connects visitors to your brand. You can use it to build custom forms that encourage people who come to your page to sign up for your mailing list. If properly implemented, you can also use this tool to target people who leave pending shopping carts on your page.

The purpose is to cast out a net and pull in those who would otherwise leave your website and never come back. You have to be able to turn this section of your audience into customers, and this tool helps you get that done.

BuzzSumo

When you’re writing content for your website, it’s crucial that the content matches what’s popular, particularly with your audience. There are ways that you can sift through popular content so you can ensure that you’re delivering something meaningful to your audience.

BuzzSumo is a tool that helps you deliver quality content that’s bound to grow. You can target specific keywords and see what’s ranking well in your niche — including with your competitors. You’ll discover what kind of content people are publishing, including the titles.

There’s no quicker way to add some serious growth to your brand than by publishing quality content. You can use BuzzSumo in combination with Google’s Keyword Tool to develop a long-term SEO and marketing plan.

After you’ve published some content, you can come back and track it alongside your competitors to see where you can improve. The real-time analytics gives you insight on how you can craft curated content that will keep your audience coming back for more.

Mixpanel

There are few things that will turn customers away from your product or brand like a website with technical issues or logical problems when logging in and making a purchase. If you want to see some serious growth in your business, you should work to solve these problems as soon as possible.

Mixpanel is a tool that, among other things, can help you hammer out the details of your customer’s experience when they make a purchase. This resource helps you build data on your customers as they are going through and filling up their cart.

You’ll learn if they are running into problems, and how you can speed up the checkout process. Studies show that the longer the customer lofts around before the purchase, the better chance you’ll end up with an abandoned cart. While you can use your marketing skills to pull those people back in, your best bet is to make sure they can finish their order the first time.

Mixpanel will help give you a competitive edge on the market by helping you tweak and perfect your customers experience from start to finish.

Conclusion

Website growth is something that you have to work to achieve. However, if you have the right tools at your fingertips, you can “hack” the system and make some serious progress towards your long-term marketing goals.

Each one of these tools offers something a little different. You have to make sure you’re creating engaging, SEO-rich content, entice the people who come to your website to become customers, have an all-star social media plan, and engage in A/B testings.

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Tuesday, November 6, 2018

Why You Should Stop Trying to Fit In

Humans are a complex social species filled with all sorts of complicated relationships. We form these relationships with all the people around us and we adapt our behavior — sometimes more, sometimes less — to best suit the situation. There are societal and cultural norms that we generally adhere to, like how we line up to pay for our groceries at the supermarket or how we greet new people at a formal setting with a firm handshake.

When you were younger and still going to school, you were likely all too familiar with high school cliques. You had your “cool kids” and you had your “nerds” and you had the “jocks” and you had the stoners or whatever else. And most of us tried to fit in. We tried to find a group with reasonably similar interests (and maybe similar demographics) and we tried to fit in. We wanted to feel like we belonged and that feeling can extend well into adulthood.

Keeping Up with the Cool Kids

You might tell yourself that you want to get the latest iPhone because you’re infatuated with a particular future, but the truth is maybe you just want to “fit in” with your other techie friends.

You might tell yourself that you want to get this job or live in this neighborhood or drive this car because of whatever reason, but maybe the truth there is also that you just want to “fit in.”

You want to feel like you belong. And the same is true when it comes to blogging, influencer marketing and making money online too.

The compulsion is to adhere to some pre-conceived notion of what any of this really means, because you think that’s the best path to success… but if everyone did exactly the same thing and was exactly the same person, there’s no reason why any company would want to work with you over anyone else. You all just blend in together.

Think Different

Instead, if you want to find success with your own online business, particularly in an age of social currency, the key is to differentiate yourself and dare to be different.

Zag when they zig, not just to be different, but because you’ve always been a “zig” kind of person. Buy when they sell, turn left when they go right, start your own business when they hunt for a new job. Dare to be different. Make friends, to be sure, but that doesn’t mean you have to be all matching peas in a pod.

If we all had to fit into the same mold of what it meant to be a successful online influencer, we’d likely all have to be young, fit, conventionally attractive Caucasian women who enjoy beaches, fashion and fancy food. That’s what the statistics tell us.

But if you fit into that exact influencer profile, you’re going to have a harder time separating yourself from the crowd.

I’m Not Your Typical Influencer

Maybe it’s for the best that I am now outside of the 25-34 age group (that makes up 75% of influencers). Maybe it’s for the best that I’m not female (who make up 95% of influencers). It means that I’m more of a unique case and this can make for a more compelling pitch should I choose to approach a brand of interest. And indeed, 79% of influencers say that they plan on creating more branded content, because 44% of them say they want to share a passion.

In the last few years, a great area of interest for me has been parenting. Fatherhood has completely changed my life, including my professional career. What’s curious is that I am almost the only Asian dad in a crowd of Caucasian moms. I’m good friends with many of these moms, but I’m not exactly sure I “fit in” with them. And that’s okay.

It’s not just about raw reach. It’s about demonstrating how you can provide real value and charging what you’re really worth. And even if you don’t have any interest in branded or sponsored content at all, it’s still in your best interest to stand out as a blogger. You want to get noticed.

And to get noticed, you have to stop fitting in.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!


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Monday, November 5, 2018

Six Sure Fire Ways To Grow Your Twitter Profile

No one can argue with the importance of social media, especially, popular networks like Facebook, Twitter and Google+. I have decided to create “3” new lengthier posts which will focus on growing your social profile. Knowing how to grow these profiles will help you promote your content to the right type of people who will engage with it going forward. Many times we all setup social accounts which add no value to our marketing efforts, so our time could have been utilized better some where else. With that said,

If you don’t have a Twitter account, then I recommend for you to set one up so you can apply these strategies I’m going to discuss. We are going to focus on a few ways right now to make sure it’s get’s setup correctly. You can follow through on the steps so by the time you are done reading you’ll have a Twitter account which will build momentum for you going forward. Let’s get started, and your feedback will be greatly appreciated.

Profile Images

First, it’s all about making sure you represent your brand so it’s important to ensure you have your logo, cover, etc added to your account. You want to make sure when people arrive on your Twitter account, they’ll be able to connect your logo to your value going forward. I know so many accounts which have NOT been setup correctly, and this is hurting them in the long run. I asked people why they don’t take the time to add the images when setting up, and they have said the following:

First, they don’t know the sizes and don’t want to take the time right now to customize the logo. Here are two things you can do right now to ensure you get this done properly. Head over to Google search, then type in: “twitter profile image sizes”. You’ll get a handful of results which provide you with the EXACT size of the images. If you don’t have the tools to resize the images on your own, you can head over to Fiverr.com, and find someone to do them for you. It’ll cost you $5.00, and they’ll customize your logo to fit within the Twitter profile.

Secondly, many others have said they didn’t add the image because they don’t understand how this will add to the value. Let me ask you this question: Would you promote your blog or a product WITHOUT having your logo on your page? If the answer is NO, you should apply the same mentality in making sure you don’t do the same with your Twitter profile. It’s that simple!

Cross-Promotion

Just like when blogging you’ll network with others within your industry, it’s important you do the same thing on social media. By networking with others within your niche, you’ll increase the likelihood of cross-promoting your content. What does this mean? The practice of cross-promotion has been used for years to increase exposure of your brand ultimately building momentum.

When you “share” or “tweet” content your going to increase conversions by having multiple people share at the same time. If you know you’ll be providing value, then why NOT have other influential people within your niche cross-promote at the same time for you. By doing this, you’ll be doing the following:

First, reaching out to other people’s followers which is huge especially if they have more followers then you. Imagine networking with an account within your niche which has over 10,000+ followers?

Secondly, you’ll be increasing the rate at which you build momentum to your content. For example, if you have a fresh account it might take longer to build exposure then if you have an account with 200,000 followers…right?

Third, you’ll continue to build networks which is very important because it’ll come in handy at a later point. For example, you help people, and they’ll help you with the overall objective of increasing visibility achieved.

Once you have setup your Twitter images, it’s time to go through finding other people within your niche with powerful Twitter profiles. Write them an email so you open the initial doors of communication.

Placing The Right Buttons

If you don’t have social buttons on your site by now, then you’re in the wrong business. You should have learned something by visiting blogs online that everyone has social buttons to help streamline the sharing process. The philosophy is pretty simple:

If you provide readers with an easy way of sharing, then they’ll share your content which is great for you. By them sharing, your content will get in front of people which otherwise would NOT have seen it…right?

I really don’t know why you won’t have social buttons on your blog because you don’t even need a Twitter account to have buttons for others to share. The only reason I can come up with is you find it hard to add buttons so DON’T even bother. With that said, let me go over a few ways you can add social buttons to your website.

First, you should be using WordPress to design your blog because it just makes things easier. For example, any additional features you need can be added with a click of a button through “add new plugins”. This is especially useful because you can add social share buttons in the same manner. With that said, here are two plugins you can install right now which I have used for years:

  • AddThis.com
  • ShareThis.com

It’s important to note that new themes when purchasing will include the social share buttons already built into them.

Next,

If you have a website NOT using WordPress, then you can head over to the two sites listed above, and create your own buttons. Once your done you’ll get a code to paste into the backend of your website, however you have to make sure it goes in the right place. This can be tedious because you have to paste, then refresh to make sure it shows right where you want it to.

In short, you must focus on adding social buttons to your website because this will help grow your Twitter profile.

Optimize Your Profile

One of the greatest things about Twitter is the flexibility they give you to optimize your profile. For example, they have many tools which you can use to find #hashtags relevant to your content. This means whenever you share content, you can make sure it gets in front of the right channels. Here’s what you can do:

Imagine if you wrote content on “making money online”, you can head over to hashtagify.me to find other popular tags to add to your “tweet”. This tool will display you a table of relevant and popular tags which will reach the right channels, especially those which can build enormous momentum going forward. Next,

You can view the table, and find all the tags you are looking for. Here’s a quick example:

The next time you are “tweeting” content, it will be a good idea to add the right #hashtags so when people search Twitter your content will show up in the results. Here’s what you should do right now:

After you have setup your profile, added images and built a channel, it’s time to do some #hashtag research. I suggest heading over to hashtagify.me and doing a quick search with your “target” keywords. Make a list of relevant tags which you can use when adding “tweets” to your profile. It’s a good idea at the same time to make sure they have a solid trend, popularity and are very relevant.

Tap into Your Team

Make use of the resources you have present because this can help accelerate your marketing. I’d ask my entire team to open a Twitter account, and start this entire process above. The more people you have on your team marketing, the better it is for you in meeting your objective. It’s going to be harder when you’re just starting out, however as you grow and get people on your side, it’ll become easier. I would ask everyone on your team to start setting up their Twitter profile then do the following:

First, start adding people relevant to your niche because these people will find your content useful. I would send them a list of content published or even products/services you offer. I would send them a list of popular #hashtags you would like to focus on when “tweeting” your content. This way you are ensuring they stay focused on specific keywords, and your sharing is optimized.

It’s also a good idea you divide up what you want all of these people to do. However, this is optional because you have a guided plan, but if you have multiple objectives then divide each goal to different people on your team.

Customer Support

Your going to have readers who ask you a lot of questions so it’s important you provide them the support they are looking for. One way, people will communicate their concerns is through the “Twitter” chat feature. Keep in mind this is as important as when they send an email through your contact form or call your support line. The better support you provide the better experience they have and continue to share your content going forward. Many people have powerful accounts on Twitter so make sure you pay close attentions to their concern. Imagine not doing this, and how a simple message on their account can cause a downward spiral? Imagine is they have over 20,000+ niche relevant followers all who are loyal to them? In the end, providing poor support can cause a shift in your growth so make sure you provide them with the assistance they need when they contact you through Twitter. It’s just as important!

Final Thoughts

Social media can be huge to build momentum to your business however you have to know how to apply the strategies the right way. For example, many people assume all they need to do is setup an account and this will drive enormous people to your blog…they couldn’t be more wrong! It’s important to know what elements drive people to your blog, especially, which ones attract people to your blog. That’s where image, channels, team, customer service, etc all come into play.

It’s time to go through everything which is discussed in this content, and apply the strategies. I would go through each one making sure you apply it when setting up your profile so you can find out which ones have been working, and which have not. This way you can find out which ones build the MOST momentum to your blog. The more engagement, the better for your blog growth, and meeting your bottom line. Next,

It’s important you have a solid way to track your statistics. For example, no point in adding all these elements to your blog if there is NO way to find out which ones have been working…right? The good news is you have two tools which will help you:

Google Analytics –  amazing tool to give you a handful of awesome statistics like: geographical location. Landing pages, referral traffic, search queries. It’s great to find out where people came from when visiting a page. Add a custom tracking so Google Analytics will show you Twitter referrals.

Bit.ly – This is a URL shortener and is very useful because it will show you how many people clicked on a link within your Twitter “tweet” or “share”. From the backend, you’ll be able to track CTR, location, and which Twitter “share”.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!


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Sunday, November 4, 2018

All You Need To Make Money Online Is A iPhone

Do you need a bunch of fancy equipment to really make money online? No. All you need to get started is an iPhone or a smartphone. Anyone telling you differently is just trying to sell you video equipment.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!


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Saturday, November 3, 2018

Aston Martin DBS and Corvette Takeover at Cars and Coffee

The Chevy Corvette, also known as America’s sports car, has taken over this week’s South OC Cars and Coffee at the San Clemente Outlets. They were everywhere! In addition to seeing every generation of Corvette ever made, I check out the new 2019 Aston Martin DBS Superleggera. This hand made supercar wears an all carbon fiber body and starts at only $308,081. At that price, you might as well order two of them.

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Friday, November 2, 2018

Just Pay Someone Else to Do It

Let’s just say I have a complicated relationship with to-do lists. And that’s putting it lightly. Without to-do lists, I wouldn’t be able to organize all the things I want to do and how I want to do them. That’s how I keep track of my various tasks and projects, ensuring I meet deadlines and deliver as promised. By making a to-do list each day (and week and month for that matter), I can “dump” that information out of my head so I can reallocate those mental resources to the actual things I’m doing.

But, of course, to-do lists aren’t all peachy-keen either. There is almost nothing more tyrannical than staring down at an incomplete to-do list at the end of the day, almost every day. Maybe I’m just too optimistic about how much I think I can accomplish each day. Maybe I’m not alone in that. I’m probably not alone in that. But I don’t think I would really be able to function as a professional without to-do lists as part of my regular routine.

As I made my way around the Internet, I came across a concept called a “do not do list.” These might be a list of items or tasks that you forbid yourself to do, at least for a period of time. You’re not allowed to check Facebook, for example, until you finish writing this blog post. Alternatively, you can set up a list of items that are the *only* things you’re allowed to do if you feel like procrastinating. If you don’t want to write that blog post, then you have to go clean up the basement.

Here’s another good one:

The Not to Do List

The way this one works, and it’s probably something you’ll only want to do periodically as it’s way too time-consuming to keep up as a regular habit, is that you keep a journal of all the things you do over the course of a regular work week. You wake up. You brew a cup of coffee and make yourself some breakfast. You turn on the lights to your home office. You turn on your computer and check your email. And so on and so forth.

At the end of the week, you review this list that you’ve created and try to ascertain the items that you’d like to remove for the following week. The objective here is that you seek to be more efficient, more effective, and more focused with how you choose to spend your time. You decide on what you can automate, outsource, or eliminate from your life.

When you’re able to rescue and reclaim all this time lost on things that you’d rather not be doing or that you’re simply wasting time on doing, you can then reinvest that time into the things you actually want to do or the things that are actually making a difference in your life.

The Value of Time

As counter-intuitive as it may sound initially, spending more money can actually earn you more money if you approach it the right way. When I decided to self-publish my book using CreateSpace, I decided to outsource the formatting and the book cover design. I could have learned how to do that stuff myself, but I would have wasted hours of my time and untold amounts of mental energy. And I probably would’ve ended up with an inferior product too.

This line of thinking can be applied to the smallest and most mundane of decisions you make on a day-to-day basis too. When my friend was telling me about how much he’d been using a food delivery service, I started to question how much money he was “wasting” on delivery fees; these were for restaurants that didn’t offer free delivery. But he works from home and doesn’t own a car (he generally doesn’t need one). If he didn’t use this service, he’d be wasting so much time getting out of the house; walking, biking or otherwise getting himself to the restaurant; and then coming all the way back to eat. Instead, he pays a few bucks for the convenience and he can keep working. I’m certain he effectively earns more than a few bucks a hour.

Let Someone Else Do It

Think about how else you can be more effective and intentional with your time. Maybe it’s worth your while to pay someone to clean your house, buy your groceries, do your taxes, sell your stuff on eBay, or book your vacation. This is why personal assistants are so increasingly popular. Pay someone else to do the things you don’t want to do (or can’t do), so you can do what you’re actually good at and want to do.

“Even if I have to pay somebody $100 an hour,” says Millionaire Success Habits author Dean Graziosi, “if I can make more than that by focusing on something else, then I get a return on the investment by outsourcing it.”

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!


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Thursday, November 1, 2018

How To Build The Best Landing Pages for Conversions

Landing pages are very important because the right design can increase your bottom line. No matter what blogger you speak to they’ll all agree that you have to have a solid landing page implemented within your blog. This will allow you to convert visitors into loyal readers, and have them coming back to your blog continuously. The hardest thing I’ve seen is a bloggers inability to implement the right structure, and they miss out on the fundamentals of a nice design. For example, they miss out on adding video, banners, text, bullets, and even the right headlines. Next,

We are lucky online there are more than enough resources available, and you simply have to do a quick search within Google to find them. Head over right now, and type in “best landing page design” and skim through the results. I would suggest going through the first 5-6 websites looking to see what they all have in common. Create a list, then implement what they all say makes a great landing page, however you have to tweak at the same time. For example, track what you see working, and continue to use those elements removing the ones which provide no benefit. Keep in mind, it’s important to search blogs which are in your niche, so use keywords relevant to your blog when searching for landing page examples.

I’ve gone through and created a quick list for you to follow going forward. Apply these into your landing page, and then use data to see if they are helping with conversions. If not, you remove, add more elements then continue to track the results. This might seem hard, but it does become easier once you get use to the process. Let’s get started.

Solution Based

Many bloggers make the mistake of creating a landing page without having a real purpose. This is a very tough approach because you have NO guided direction, and this can be seen on your page too. It’s important you have a problem you want to solve so you can guide your design. For example, if you visit other websites within your niche, you’ll notice they are providing a product or service which solves a common problem. The solution they provide will be in the form of an eBook, free trial, service or even a discount. Again, all of these will be based around a common problem people are having within your niche. Now that you have the fundamentals, here’s a few things you can do to get started:

First, I would visit other blogs within my niche looking for examples on what they are doing. I would go through and find what products they offer, and how they present them to their readers. It will give you a great starting point, and allow you to have some guidance going forward. Next, I would create a survey to ask my readers what is something they battle with when starting a business or anything related to your niche. The survey should be right to the point allowing only one selection. Too many options will cause confusion on what area you should be targeting.  Third, implement what you have learned from your competitors, and from your readers so you can apply this strategy going forward. Once you have established a clear cut problem within your niche, it’s time to start moving to the next factors below.

Clear Headline

Think about when you first arrive on a page and what you notice…it’s most likely the headline…right? You have to make sure you have a clear cut headline which will be your initial traction point, and get people reading through the rest of your landing page. As hard as many of you think this will be, it’s very easy as long as you have a clear problem you want to solve. You have to make sure your main headline is clear while being right to the point because you don’t have enough time to keep the reader’s attention.

Here’s a very good strategy to follow, and I’ve been utilizing this for several years.

First, head over to Google keyword planner, and type in your “main” target keyword. This keyword will obviously be based on your niche or the problem you are trying to solve. Then, skim through looking for direct phrases which are both attractive and right to the point. For example, if my main keyword is “online blogging” then you’ll find phrases focused on “Make Money Blogging Online” right? This will be a very attractive clear cut headline to add to your landing page.

Your main objective with your landing page is to always build that initial attraction so your visitors will continue to read through the page opting into your form. Once they are on your form, you can re-market, and continue to build loyalty.

Prove Your Strategy Works

Many times readers will accept your product or service if you can show them it does work. For example, I’ll download or even purchase a product if I know it has produced the results I’m looking for. Many bloggers who are creating landing pages forget to use what they have available like testimonials, sponsors, or even the ability to offer a free trial. All of this will play against you in building that first level of confidence. When building a landing page, it’s important you use the following if available:

Present the clear problem – Let your readers know what problem you solve so they can make a split decision if they have the same problem.

The solution – Breakdown as much as you can about the solution WITHOUT giving the entire product away. If you provide them enough about the solution, then they’ll be tempted to opt-in.

The results – if others have purchased the product or downloaded the eBook, then show them results others have achieved. This is a great way to post results from actual visitors NOT endorsed companies which people might feel you are paying to leave reviews.

Clear Call-To-Action – You want to make sure you have a clear call-to-action so your visitors know what to do in order to opt-into your landing page. I see many times that bloggers will provide an awesome well-designed landing page, but will NOT put a clear call-to-action. This is a complete waste of potential especially when everything else has been constructed right, and with a clear call-to-action you would have definitely obtained a conversion. I would suggest using a big button which is bright, and stands out compared to the other elements of the page. You can even implement a “flash” based button which lights up WITH clear text.

In the end,

If you can show your readers that your landing page will bring them close to a solution, then you’ve just increased the likelihood of obtaining that conversion. Try different things, and find out what it takes to build that momentum.

Secure Visitor Trust

Here’s a quick question:

When you arrive on a page which is selling a product, what is the first thing you see right before completing your purchase? If you answered Truste or Hacker Safe, then you’ve answered correctly. Many people who use the internet to purchase online are very particular in where they buy products or services. They want to make sure their information will be safe especially since we are at a point where identity theft is at its highest. Another thing you want to keep in mind is the following:

Many online shoppers have been victims of card fraud so want to make sure it’ll never happen again. These people have researched what to look for before buying online so their personal information will be safe. They want to see Truste or Hacker Safe badges to ensure everything goes smoothly. This is even more higher for those who have never purchased before because they will second guess a buying decision online more than once. With that said, it’s important you do the following to protect your visitors,

First, do some research online finding out what defines a protected website. For example, if I’m opening a shop I will want data driven results on what constitutes a safe website. By doing this I’ll have a better idea of the elements I need on my website. Secondly, I want to research the best “trust” badges available, and find out what they provide. For example, I want to ensure they’ll alert me of any threats or even take the right action if someone tries to steal customer information from my database. Third, it’s important to note the different types of plans they have, and what they are offering with each plan. This way I get the most comprehensive plan which NOT only protects my website, but more importantly my customers.

Overtime, you’ll be able to test different “trust” providers so you can change up if you feel the need to. However, from my experience once you find a provider you are happy with it’s more likely that you’ll stay with them.

Final Thoughts

Every blog has a landing so it’s important you incorporate one into your strategy. However, we often make huge mistakes when designing our landing pages which lead to reduced conversions. The cool thing is we can learn an enormous amount for those before us. For example, John Chow has taught me a lot about blogging and how to implement the right type of design. Even if you do a quick search within Google, you’ll be able to find a lot of information on designing the right landing page. Here’s something important to keep in mind:

In order for you to be motivated to design the best landing page, it’s important you know the value of your product or service. Only then will you be able to design and page which is focused and clear cut for your visitors. Start by visiting the normal authority blogs you read, and do a quick search for landing pages. I’m sure you’ll find design and optimizing tips you can start implementing into your opt-in forms. Next,

You can do a quick search within Google to find other tips which you can implement into your blogging strategy. I would try different things, and make sure you have a way to test the results going forward. Only then will you be able to find out what’s working and what’s not producing any results at all. You can then start to remove elements which yield no results because, personally, they are a complete waste of time. It’s better to focus on elements which actually help you achieve your bottom line like profits, conversions, etc.

Here’s the game plan after your done reading this content…

Read through my content once more making quick pointers about what was discussed above. When you are ready to implement the strategies the list will serve as a reference guide to keep you focused, and in the right direction. The less time you have to worry about finding information, the more time you can spend implementing the strategies listed within this guide. I would suggest to go through the list one by one, and have a way to track your results. You want to focus on those which produce the best results while eliminating those which have done NO good for your landing page…right?

Please share some of your landing page design and optimizing strategies below. This will help provide more resources for those looking to get started.

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via Daniel