Are you a fan or a hater of SaaS competitor comparison pages?
I've always found them to be so polarizing.
Writing SaaS competitor comparison pages is one of the toughest things to do well.
Usually, one of two things end up happening:
- You write a hyper-critical monologue that harms your reputation
- You write an uninformative, thinly-veiled generic pitch
Check out Drift's comparison page with Intercom.
They take a classy approach to a very difficult page to pull off by addressing the elephant in the room, using lots of social proof, and making low-commitment asks.
Notice that they don't slam Intercom at all. In fact, complementing their competitor is actually a pretty genius move to build more trust and credibility with the reader.
They also really focus on WHO each tool is for, and force the reader to self-select. Product person? Intercom. Marketing/sales person? Drift.
There's tons more, but that's the gist of it.
If you're interested in a really detailed breakdown, I wrote a full teardown here: swipefiles.co/latest/file
Submitted May 03, 2020 at 11:16AM by chaines31 https://ift.tt/2SuuNar
