Wednesday, February 20, 2019

How to Revive Low Performing Content

Content is the lifeline of every blog, and you have to make sure you have the best content available for your readers. The way content interacts with people, and the important it plays has changed enormously over the years. Much of this has to do with Google algorithm updates that have been tweaked to meet the user pattern. For example, users are much more precise when they search, and know what they are looking for. This means we have to be as “targeted” when implementing keywords into our content. As a blogger, I made the mistake of using to many broad keywords, and my competition when through the roof when that happen. However, I was able to learn early on I have to be very precise, and targeted so I’ll have a better chance of ranking within the SERP’s. Next,

Many of us have been blogging for years even before many of the algorithm changes took place. This means we should go back a revive old content because there’s still value in what we wrote before. With that said, I’ll be going over some cool ways to revive older content you’ve written, and how you can keep a close eye on future content making sure it stays Evergreen. Let’s get started, and your feedback will be greatly appreciated.

Don’t Forget Link Building

One way you can fall down in the ranks, and stop having traffic visit your website is from competition. I believe in almost every niche you’re going to have competition so you have to find ways to stand out. This means writing content which is better, but continue to build links from authority websites. Since the Google update, much emphasis has been given to relevance, value, and refreshing content. This means you have to always make sure all three elements are completed when building your brand through content. Otherwise, you’ll be just like everyone else. What can you do to make sure you have the best links? Here are “3” things I’m always doing to revive old content by constantly building link…

Guest posting – One of the best ways to build momentum quickly, and get a high authority link back from a solid website. Some authority bloggers have been around for years, and have built their brand with thousands of readers. They have enormous traffic daily, a high domain & page authority. If you can get published on this type of website, then it can be awesome for your link building profile. However, you have to make sure you don’t just post on any blog because it has to be:

  • Relevant
  • Authoritative
  • Have traffic
  • Always kept up to date

When you publish content on a high authority blog, you’ll drive relevant traffic to your blog. Next, make sure you add an author bio to the bottom of your content so people can click through to your actual blog, and read other content you’ve written.

Social Media – Social media has changed the way we connect with people online, and it’s important to have accounts on Twitter, Facebook, and Google+. I rely on these “3” networks because they control 75% of the social media traffic. The key is to get accounts setup, and be able to share value content getting it in front of the right type of people. Use the tools these social media platforms offer like #hashtags, etc. Why is this important?

When you add the correct #hashtags, you’ll attract the right type of people to your content. These people are relevant, and the chances of getting them to link to your content from their blog goes up enormously.

Internal Link Building – When building links, it can work both ways so it’s important to always connect your internal pages too. This will increase the PA (page authority) of your website, and it’s something Google has been updating within their algorithm too. For example, they look for the overall value of the website when ranking it within the SERP’s. It shows a complete site full of value, and NOT a single page. Before many people were able to manipulate the search engines by building ranking “1” single page for conversions, and avoiding all other pages.

Lesson #1 – Pay close attention to the way you build external, and internal links. It’s important to make sure your links are relevant, keyword “TARGETED”, and from authority websites.

Combining Relevant Content

One thing I’ve noticed when writing content is I’ll have similar pieces of content. Over the last 7 years I’ve written closely related content for my blog, and this actually opens up a great opportunity when reviving my content. If both pieces of content are NOT performing well, then I can always combined, edit them, and publish them as one single piece of content. It will allow me to create a higher value piece of content which adds enormous value for my readers. Next.

I’ve noticed a huge trend taking place within the SERP’s. Much of the content which is outranking in search engines is above the 2,200 words count mark. I think this has to do with the value you can provide when you have lengthier content…right? The longer the content, the more value you can provide for your readers. This is something which has stood out with Google after the algorithm updates. With that said,

Go back and view the previous content you’ve written, and look for similar topics. Check the sate they were published, and how much traffic is currently being driven to those pages organically. If you notice the traffic is slow, it’s time to take both pieces of content, and combine them to optimize them. Whenever, I combine to revive, I’ll take 1-2 weeks to go through each one adding the MOST important points, and keywords. I’ll have someone edit it for me before I publish. Here are a few more things you can think about when combining content:

  • Think about adding images if you have NOT previously
  • Add videos
  • Add infographics
  • Skim through your competition, and see what they are missing so you can add it to your content afterwards.

Lesson #2 – Find similar content on your blog, and combined them to make a “SUPER” content. Make sure you take time to research how you’ll combine them, and what sections you’ll pull out of each. Next, add the right keywords, and any other element you think will improve the overall value. For example, images, videos, and even infographics will help your audience going forward.

Create Other Relevant Content

It’s one thing to combine relevant content as mentioned in Point #2, however you do have another option. Since much of the ranking system is based on relevance, then it might be a good idea to create content around a specific topic linking to each other. Relevance adds value to relevance so linking similar content will definitely help boost your rankings. For example, if I’m writing on “Link Building Strategies”, then I can create 10 different topics linking into each other. Here are just a few:

  • Intro to link building
  • Using anchor text
  • Article directories
  • Guest posting
  • Social media
  • Text decoration
  • LSI keywords

All of these topics are related, and can be combined into each other boosting each with juice. Google has stated links from relevant websites, and content will be even more important as we move forward. This is why such a strategy can definitely help move you up the ranks providing much needs traffic. However, when using such a strategy it’s important you research the broader topic, and start narrowing down until you find a solid handful of topics.

Lesson #3 – Create a cluster of similar topics all ranking into each other. This way you are adding relevance into each of your content “TOPIC” which ultimately will be good for rankings, and driving traffic.

Evergreen Content

In the end, I want to talk about ways you can protect yourself going forward when creating content. We first must understand why content runs into a dead lifeline, and most of the times it’s because it becomes irrelevant. However, there is a way to make sure you stay relevant all the time, and it’s to write content that is Evergreen.

Evergreen content is one which has NO expiry date because the topic will always be relevant. For example, if I’m writing content on “10 Vacations Spots for 2015”, then once the year is over my content will MOST likely fail to attract the right audience. However, I can shift this topic around, and make it last for a very long time as long as it’s the best available, and full of value. I can write content based on “10 Things to Take When Going On Vacation”. You can see with such a topic or title it will apply to everyone no matter what the year or vacation location. This type of content will stay relevant for a very long time.

Evergreen content is the direction many of you should be focusing on going forward so you can continue to drive traffic to your pages NO matter what.

Lesson #4 – Create content which is Evergreen, and has NO expiry date. This will ensure your content doesn’t stop attracting an audience, and doesn’t have to be revived going forward.

Final Thoughts

Keep these factors in mind when you go back to revive older content. It will be time consuming in the beginning, however if you spread out the process then it’s something which can be done WITHOUT burning you out. After, going forward, you might want to focus on writing content which is Evergreen so it has an unlimited life line.



from John Chow dot Com https://ift.tt/2BIIpGE
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Tuesday, February 19, 2019

Kinsta Managed WordPress Hosting With Google Cloud

Not all web hosting is made alike. You may be able to find what appear to be crazy bargains on web hosting only to learn the hard way about all the corners they had to cut to achieve that price. Customer service is unhelpful or nonexistent. Server hardware is horribly outdated and mismanaged. You suffer through way too much downtime and page load times are atrociously slow. In the end, your “bargain” just isn’t worth it. There has to be a better way without breaking the bank.

And there is, especially if your website is powered by WordPress. Kinsta positions itself as offering “premium WordPress hosting for everyone” with benefits and features that really place it a step above the rest. Let’s take a closer look.

A Better Way to Host Your Blog

By and large, you’ll find that most standard web hosting plans fall into a few familiar categories. You’ve got shared hosting, virtual private servers (VPS), and dedicated servers. Kinsta doesn’t really fall into one of these buckets. Not exactly.

That’s because instead of simply shoving everyone’s website onto the same hardware (shared hosting) or charging a premium to allocate your site separately from others (VPS), Kinsta is powered by the Google Cloud Platform. This takes advantage of its 18 global data centers with an interconnected infrastructure that leverages their premium tier network.

The goal here is to minimize distance and hops, and the net result is data transfers that are faster and more secure than the competition. The WordPress web hosting service is fully managed, so you never have to worry about the nitty-gritty details, daily backups are always included, and you can trust your site will always run on “speed obsessive architecture” with automatic scalability and high availability.

Lucky enough to have your content go viral? Kinsta is ready for “unpredictable traffic surges,” so your site will still be available and load just as quickly for all those new visitors.

Pricing Plans

The pricing plans from Kinsta are based mostly on the number of WordPress installs (remember that these are fully managed), the number of monthly visits, and the amount of disk space. The good news is that you don’t have to immediately upgrade to a higher plan because of a higher-than-average month; you have options with overage fees: $1/1,000 visits and $0.10/GB for CDN overage.

The $30 starter plan includes a single WordPress installation; 20,000 monthly visits; 5 GB of SSD storage; and 50 GB of free CDN access, as well as site migrations, 14-day daily backup retention, a staging area, free SSL certificates and SSH access. This scales up to $60 for the Pro monthly plan with 2 WordPress installations, $100 for the Business 1 monthly plan for 5 WordPress installations, and so on. All plans come with a 30-day money back guarantee.

In addition, a series of optional upgrades are also offered, like $100/month/site for Cloudflare Railgun or Elasticsearch. If daily backups aren’t enough, you can also opt for updates every six hours or even every hour for $50/month/site or $100/month/site, respectively.

The User Dashboard

Just because Kinsta provides fully managed WordPress hosting doesn’t mean that you lose out on features. The elegant dashboard makes it easy to view all your critical statistics and analytics, as well as access advanced site tools and account management details.

From the main dashboard, you can quickly and easily review your resource usage, including number of sites, number of monthly visits, amount of disk usage, and amount of CDN usage. This way, you can best gauge if you’ll need to go into overage or if you might want to consider upgrading your plan.

Dive deep into your analytics, create SSL certificates, manage multiple users with granular access rights and more. What’s great is the dashboard almost feels like a WordPress installation itself, so getting around the different sections is easy and intuitive.

It’s also here that you can access some additional features, like the Kinsta DNS. This is a premium DNS service that is provided free of charge to Kinsta customers. You can manage your own zone records and use Amazon Route 53, which enables faster domain name resolving.

Pro Hosting for Pro Bloggers

With monthly prices starting as low as $30 for a single WordPress site, Kinsta is well within reach for budding professional bloggers who want a better experience than generic shared hosting. Your visitors will appreciate the blazing fast speed, thanks to SSD storage and the free CDN, as well as the best hardware by way of the Google Cloud Platform.

You’ll enjoy peace of mind against security risks, and you’ll know that everything will always be completely up to date and secured, especially with those daily backups. With free white-glove migrations and a money-back guarantee, Kinsta could be the new home on the web for your blog.



from John Chow dot Com http://bit.ly/2TXSoib
via Daniel

Monday, February 18, 2019

Potential and the Growth Mindset

Something that I’ve come to assert time and time again, both here on John Chow dot Com and on my own blog at Beyond the Rhetoric, is that inspiration and key insights can be gleaned from practically anywhere. You can learn from Instagram models and South African super geniuses alike. And yes, you can learn from would-be professional gamers too.

Where’s Bobby Scar Now?

A few years back, I featured this guy named Bobby Scar (I don’t actually know his real name, but that’s what he called himself publicly) as part of my weekly Sunday Snippet series. At the time, he was a player that was better known for his skills in a game called Super Smash Bros. Melee, but he wanted to make some headway into the Street Fighter scene.

He appeared on an episode of Excellent Adventures with Gootecks and Mike Ross, a YouTube series where the guys play against online warriors for our entertainment and benefit.

Long story long, Mike Ross said that Bobby Scar had a lot of potential to be an exceptional Street Fighter player. Most people would have taken that comment as a compliment and as a form of encouragement. Having potential is certainly better than being told you’re clearly not cut out for this, and this can help boost your confidence.

However, Bobby quickly rebutted, “Potential is one of those words that is a double-edged sword… You never want to be the player with potential for too long.”

Because you need to “do work” and convert that “potential” into tangible benefits. Having potential doesn’t mean you’re actually any good at this game yet, whether the game is Street Fighter or blogging or Internet marketing or whatever else. It means that you could be successful, that you could be skillful, that you could be seen as the best at what you do… but you’re not there yet. And you can hardly take “could be” and “might be” to the bank.

The Danger of Potential and Praise

And here’s the thing that might turn out to be completely counter-intuitive. Being told that you have potential, being told that you could be great might actually hamper your ability to boost your skills and improve your lot in life. Being showered with praise early in your career could be counterproductive.

When you’re told that you’re pretty great (and you could be exceptional), you feel compelled to maintain that state so you can keep receiving that praise. As long as you keeping doing great, everything is fine. But as soon as you slip up, you start to doubt your ability and diminish your potential. And being the human being that you are, you tend to gravitate toward positive experiences and shield yourself from negative experiences.

So, instead of constantly pushing yourself forward and giving yourself a legitimate shot at fulfilling your potential, you shy away from risky situations. You become too afraid to stretch beyond your comfort zone, because you don’t want to risk messing up. So, you stick with what is safe. And when you stick with what is safe, you inherently limit your opportunity for growth.

Punched in the Face

And that is why we all need to embrace the growth mindset instead. The growth mindset understands that failure is inevitable, and failure in and of itself is not a negative thing. You have to understand and appreciate that in order to develop your talents and skills, in order to ascend that virtual ladder, you must be willing to face those challenges where you will likely make mistakes.

You’ll stumble and fall. Over and over again. You’re going to get punched in the face, and you’re going to take a beating. But that’s okay, because it is through all that falling and failing (and by picking yourself up again and again), that you are able to grow and improve. Failure is not something to be avoided. Welcome the challenge, learn from your mistakes, and keep pushing forward. Put in work.

Don’t be just the guy with potential. Be the guy who took his potential and actually did something with it.



from John Chow dot Com http://bit.ly/2BE9tGY
via Daniel

Sunday, February 17, 2019

Why I Will Never Go Back To Microsoft Windows

On this episode of the Dot Com Lunch, I talked about contradictions and explain why I will never go back to MS Windows after experiencing the Mac OS. Also, check out the lady trying to walk her pet rabbit. Join us for the next Dot Com Lunch. RSVP here.

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Saturday, February 16, 2019

Vintage Chevy Camaro with New LT4 Motor At South OC Cars & Coffee

South OC Cars and Coffee has a lot of cars showing off their stuff. However, the car that stood was a vintage Chevy Camaro that was updated with modern wheels, tires, brakes, and a brand new supercharged LT4 motor! Check it, and much more, in the video!

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Friday, February 15, 2019

Landing Page Video Errors That Are Costing You Conversions

Having a solid landing page is important to ensure you get the right conversions. Without a high conversion rate, you’ll be amazed at how much you’ll struggle to get from Point A-to-B. With that said, I’ve dedicated much of my time to finding out what works compared to what doesn’t. This means I have done enormous split testing, and have been able to figure out what really matters when it comes to building a landing page for conversions. Next,

You’ll notice a huge trend in landing pages, and it is to include videos. I’ve noticed when including videos, you are automatically increasing your conversion rate by 10. People love videos because it takes very little work to pull out the value you are looking for. However, with people knowing this, I’m surprised at the amount of people who pay no attention to the videos they add to their landing pages. I’ll tell you that your missing out on solid conversions if you don’t add videos to your LP’s. Next, these videos have to be well constructed, and should follow a certain pattern.

Here are six factors I’ve paid close attention to when building landing pages, especially, when adding videos. Let’s get started.

Not Educating Visitors

When you add a video, it’s important to not just add any boring video because this is NOT going to help your conversions. People arrived on your page because they want to find value, and it doesn’t matter if this comes in text, landing page or even image format. You have to educate because when they feel like they are learning something, they’ll most likely click-through increasing conversions.

Whenever you design a landing page, put yourself in the visitor’s position, and think about the kind of stuff you like to read or view. This will help you make the right tweaks to your landing page video increasing the overall value. Start by doing the following:

First, this about the product or service you are promoting, and what are the top features you’ll like to present. For example, if you are promoting a product, then it will be a good idea to make a list of the features which stand out. This way when you are creating a video, you’ll be able to base it around these features. Look for features which the competitors DON’T offer because only then will you provide different value.

Secondly, check out the products affiliate page because many of them will offer you ready made videos. You just have to copy, and paste to put it on your website. This will also save you the trouble of NOT having to create a video on your own. The video offered by the affiliate program will already showcase some of the important features.

Third, think about your audience, and the type of information they are looking for. If you have been blogging for some time, then you know your audience so can tweak videos to meet their preference.

Fourth, create video and make sure it’s interesting while keeping right to the point. I’ll be talking about this in detail later, but it’s important to ensure you always stick to the main points.

Complication

That’s right! I’ve seen many landing pages, and I’ll tell you that many of them are way too complicated. If you want people to convert, then make things very simple for them. For example, I was reading on this topic, and found a great example using Dropbox.com. If you head over to their website, you’ll notice how simple the entire conversion process is. Not to mention, the video is optional, and the whole layout if very clean. Check out this illustration, and you’ll notice how right to the point the page is while giving the user the option to watch a video.

Providing the video option, gives newbies the ability to learn a bit more before getting started. However, many people just want to get started so will download the product.

When creating your landing page, it’s again important to put yourself in the visitor’s position, and ask this question: Is this page easy or too complicated? If you answer “Yes”, then go through looking for ways to tone down the landing page. Here’s a cool trick I use whenever I’m designing a page:

Head over to someone who is your competitor, and look at what they are doing. You can learn a lot from them especially if they have been in your niche longer. Spend a few hours, and make notes along the way so you can improve your page afterwards by incorporating some of the same elements.

Poor Call-To-Action

Whenever I’m building a video landing page, I’ll always make sure I have a solid call-to-action. I’ll place this in two places. First, it will be a “click” to start the video so people can start watching. Many videos do play automatically however lately I’ve opted to not have mine to this. It’s because I like to give people more control when they are on my page. Sometimes visitors are more interested to read through the content on the page instead of watching the video. This is why my first CTA will be a clear “Play” button. Next,

Always have a call-to-action in the video because after you educate people, you’ll be able to direct them to a specific call to action. However, you can even place this towards the bottom of the video pointing people to it after they have finished watching the video. The point is…

It’s very important to have a CTA (call-to-action) so people who have arrived for the first time know what to expect from the video, and how they can get from Point A-to-B.

Design Does Matter

Landing page have to attract your audience, and stand out compared to your competition. This means you have to focus on design making sure they are inviting. Landing pages are actual “Pages” so the same concept applies just like your entire website. For example, 75% of people will leave your website if they feel your website is NOT inviting or trust worthy. This applies to your landing page too. The longer you can keep your audience on your page, the better chance you can convert them increasing your conversion. Let’s look at a few things to keep a close eye on when building your landing pages.

First, it’s important colors match, and are easy on the eyes. For example, I like to base my entire color combination on my logo. All colors must represent my logo, and play off each other. They must be around the same spectrum of colors i.e. blue, grey, white, etc. The more comfortable the colors on the visitor’s eyes, the more time they’ll spend on your website. Secondly, font size must be very easy to read so go for the common sizes like 14px, 15px or even 16px. Some bloggers make the size too small hoping the person will adjust zoom to compensate, however this isn’t always the case. I like to avoid the visitor leaving my page to do anything once they have landing. This is why I make sure I test different sizes looking at bounce rate over 30 days until I find the size which actually work.

Third, incorporating some main “target” keywords are a great way to build momentum while increasing conversions. Keep in mind, they have arrived don your page by typing in specific keywords, and expect to see them on your page when they arrive. The more they see them, the higher chance they’ll stick around because they know they’ll find the solution if they do. I’m surprised at the amount of people who forget to incorporate target keywords on their page, and this causes them to lose customers, and momentum quickly. From my experience, I’ve noticed the following locations matter when building a landing page for conversions.

  • Headline – should be short, and right to the point with your main keyword included.
  • Bullet-points – You want to ensure you have small amounts of text so people don’t have to waste time reading. This is why I always include bullet points with my main and target keyword in them.
  • In the video – This is the most important because people fail to re-iterate the main purpose of their video. Include or mention the main keywords within the video.

As mention on my last point, many people fail to include their main keyword within the video, and this does NOT help re-iterate the point to your audience. Make sure you mention or include keywords within the video.

Final Thoughts

Including a video on your landing page is something which is very popular. It’s a great way to educate your audience without them doing too much work, and just pressing the play button. However, just like anything else, it’s important you split test different video player designs, and “ACTUAL” videos at the same time. This will help improve your overall conversion rate when engaging your visitors. Next, keep the main elements in mind when building your main landing page video next time. For example, it’s important through your video you:

  • You educate your audience because they are always looking for value. It doesn’t matter if this is through text or video, the bottom line is value.
  • Make the video right to the point removing the complicated elements. Don’t make video fancy or hard to understand. They should be able to pull out the value easily.
  • Always add a call-to-action because a lot of people who are visiting your page will be newbies. They’ll watch the video, and need to be told what to do next. Add CTA within the video, or a direct message showing them what to do next.
  • Design matters because you want to make video easy on the eyes so people keep watching to its entirety. Remember, the longer they watch, the higher chance they’ll be able to pull out the value which is great for your bottom line.

Next,

Landing pages can be tough to create, and master however it all comes down to the amount of time you take testing, and optimizing. Afterwards, you’ll have a much easier time building a landing age with awesome conversions.



from John Chow dot Com http://bit.ly/2TQH2fX
via Daniel

Thursday, February 14, 2019

5 Ways that Kajabi Makes Selling Courses Online Easy for Bloggers

As bloggers, we’re already familiar with the most common ways to make money online. It usually comes down to the content and traffic volume on our sites – but ultimately, it’s usually a preference of affiliate marketing, Google AdSense, or selling a course or product.

While affiliate marketing and Google AdSense are nice, they still only allow you to earn a small percentage of the total revenue involved. When selling your own course or product, you can take home close to 100% of the revenue.

On top of that, as the name and brand behind your site, it’s quite likely that you already have more than enough content on your site to package up and create a course or membership site from it.

With all of this in mind, today we are going to take a look at Kajabi, and the platform they’ve created to make selling online courses and digital products easy.

To get the most revenue possible out of your site and marketing efforts, be sure to follow each of these examples and features, then be sure to implement them into your own business efforts.

1 – Say Goodbye to Programming and Hiring Designers

Many people are hesitant about starting an online business because they aren’t sure how to get started, or don’t have the costs associated with hiring a designer or going for a nice custom design.

This one feature in itself has made Kajabi one of the most popular and loved platforms in the market today. There is no coding or design skills required.

As simple as WordPress might seem, it’s still quite a task to set up a membership site or even an online course using that platform. You’ll also likely need to pay for some high-end plugins and probably need to hire a custom coder and designer to make it look how you want.

With Kajabi, it’s all about typing in your specific product or site information, choosing the type of site designs and placements you want to have, and using their easy to learn drag-and-drop platform. And building out your products is as easy as filling in the blanks.

2 – Proven Site Design and Templates that Work for You

Since this article is heavily focused on site owners and bloggers who are likely familiar with the concept of WordPress and using premium WP themes, it’s important to also discuss the many different themes and templates Kajabi has as well.

With WordPress, even if you find a nice theme, there is still going to be a lot of customization work. You will also need to figure out how to remove headers, sidebars, and any other distractions that the theme might present to your audience.

Kajabi has their own set of high-quality and premium themes that users can choose from. What’s really great about each of these themes, is that they are proven for success and fully optimized to perform with audiences of all types.

Instead of messing around with theme files, domain names and hosting, Kajabi will already have all of this in place for you. Just select the site design or theme you like, fill in some information, and then use the drag and drop editor to tweak it to your liking.

3 – Start with a Simple Lead Gen and Let Automation Do the Rest

One of the great things about blogging and content creation is that it’s always working for you. Between social media and SEO, there could be new visitors coming to your site all the time. The same is true with online courses – when you have the right tools and automation in place.

Kajabi once again makes all of this simple, and one of their most useful features for acquiring new customers and leads, is through the use of their automated email marketing.

The concept here is quite straightforward, and it’s something you might already be familiar with if you already have a mailing list or send out a newsletter. However, Kajabi has a much more advanced platform that allows for customization and the tracking of where/when users are opening and clicking emails as well. And because the platform also supports tagged contact segmentation, polls and landing pages, using these features together to create holistic marketing “Pipeline” flows can be super powerful.

All of this comes together to make for an excellent marketing strategy. Give something away for free in exchange for an email address, then watch as those free leads soon become paying customers.

4 – Lead Generation is Fun with Online Quizzes and Surveys

With site visitors getting more used to online advertising and popup windows that ultimately lead to subscriptions and upsells, it’s important to make sure you have real engagement within your site and content.

A perfect way to set this up and provide value to your audience, is through online quizzes and surveys. There are some solutions out there that can be used with WordPress or other lead gen channels, but again, you will need to purchase them separately and also make sure they are all seamlessly connected together.

Kajabi has a nice set of tools in place that allows users to create custom quizzes and surveys for their audience – both within course material, and as marketing tools as well.

A great way to think about how you could use these tools to better engage with your audience, is to include a quiz after a lesson, or quizzing users on your site to see what type of business owner or entrepreneur they might be.

5 – Utilize the Power of Webinars and Affiliate Marketing

For entrepreneurs and site owners that have higher ticket priced items and courses, it might be a good idea to start investing some time, money and effort into online webinars.

Webinars work great because the live engagement factor is super high, while they also increase the brand loyalty and trust factor. If someone is going to watch you on a webinar for 30-45 minutes, they are much more likely to act upon whatever it is you have to offer.

Another great method for increasing sales and reach, is by adding an affiliate program into your course marketing. With this method, other site owners can promote your course and earn a commission on each referred sale.

Both online webinars and affiliate programs are easy to set up when using the Kajabi platform.

How to Take Your Blog and Business to the Next Level

Don’t try and reinvent the wheel. Just create something of value and know how to market it to your audience.

After seeing what’s possible with Kajabi, you should have some nice ideas flowing through your mind on how you can really propel your business in the right direction with their tools.

Sure, there are other platforms and solutions out there for getting each of these tasks done, but it’s going to cause headache and extra money just to get it all set up. This is where Kajabi shines above the competition.



from John Chow dot Com http://bit.ly/2N6ZiiP
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