Beyond a Means to an End

If you were raised in a typical western family in a typical western society (and likely these days even if you weren’t), the expectations for how your life will go are pretty typical and generic. You’ll start school at a relatively young age, progress through the grades, and eventually graduate from high school after about a dozen years.

After you graduate from high school, you might attend some form of higher education, like a college or university, or you might go to a trade or technical school. Maybe you’ll land an apprenticeship somewhere. After you finish whatever program it is, you apply for and eventually get an entry-level job at some company. You’ll work your way through the ranks, aspiring for middle management and beyond, until you finally retire and aim to enjoy your golden years before kicking the bucket for good.

There is nothing inherently wrong with this kind of journey and it’s the kind of path that the overwhelming majority of people take, or at least some basic variation of it. And if you like the work that you do and it’s enough to pay for your desired lifestyle, then maybe it really isn’t so bad. But we all know that it doesn’t always work out this way.

For a lot of people, they end up pursuing an education or training in something not because they’re actually interested in it, but because they think it’ll be easy or that it’ll be lucrative. Or maybe they think it’ll be stable and reliable, exactly the kind of career you want to use to form the foundation for raising a family. Right? A job is just a job. Right?

But why can’t a job be more than just a paycheck? Why shouldn’t your livelihood be tied to your passions and interests, something that’ll keep you going not just today and tomorrow, but for years into the future?

I recently watched the documentary Jim & Andy: The Great Beyond on Netflix wherein Jim Carrey recounts his experience playing the late Andy Kaufman in the 1999 movie Man on the Moon. At one point, the interviewer asks Jim about his father. Jim says that he was the funniest man in the room and he was a tremendous saxophonist, but he never really pursued a career on the saxophone, because it would mean uprooting the family to the United States (the Carreys are from Canada) and he didn’t want to do that. So, he took the safe and respectable route and became an accountant.

But that didn’t exactly work out as planned…

As time wore on, it wore him down, you know. It wore him down, and he got a little bit bitter, especially when he lost his job when he was 51. Uh, that really broke him. Not only was he compromising to raise a family, but when you compromise and you fail, it really hurts. It hurts even more than failing at what you love.

We all make sacrifices and compromises, especially when it comes to raising a family. You might forgo heading out to the local pub to catch the big game with your football buddies from college, because you need to take your daughter to her ballet recital. You might opt out of buying a wicked awesome new drone, because your son needs braces. That’s just life.

But when you make those sacrifices and you don’t get the intended benefit, it hurts that much more. You miss out on the big game, but it turns out your daughter’s ballet recital is cancelled anyhow. You skip out on buying a new drone, and your son’s teeth are as crooked as ever after paying for those braces. You can’t even get the consolation prize.

I learned that you can fail at what you don’t love, so you might as well do what you love.

Life is too short to be stuck at some dead end job where you are miserable for 40+ hours every week. Life is too short to be doing work that you hate, just because it keeps the lights on. You should do what makes you happy, so long as you’re responsible about it, and you can end up winning all around.

And truth be told, that’s what the dot com lifestyle can deliver and in spades. You enjoy the ownership of self-guided entrepreneurship, you enjoy the time and location freedom of working online, and you get to do work that is fulfilling and meaningful on your own terms, all while providing the life that your family deserves. And it’s pretty fun too.

Your job is more than a means to an end. What you do for a living should be a part of what makes life worth living in the first place.

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Content Marketing Changes to Keep an Eye On – Part 1

Content marketing continues to change over the years and we have been able to learn a lot. However, some beginners still need to know what to expect going forward because this will help them make the right decisions about their future content marketing implementation. I believe blogging is an “art” form that has to be changed with the trends so you have to stay well aware of the changes being made over time within your industry. Content marketing is the ability to promote products and services through your writing and this strategy has been growing enormously in recent years. Imagine ranking for specific keywords within your industry and selling a problem? This can generate enormous sales for you going forward.

Let’s get started and look at some changes to keep an eye on and how you should implement them into your blogging. I have split this content into a three part series so I can elaborate into each element deeper.

Mobile Users are Very Important

With the growing use of mobile users, it’s important your site and content is tweaked for these users. This means making sure each element is tested and tweaked numerous times to ensure it is optimized when seen by mobile users. Let’s think about it this way. Imagine 50% of those who arrive on your website come straight from smart phones and your website has NOT been optimized. This means you can lose a potential 50% readership and conversions, which is a staggering amount, especially when this is your main source of income.

Going forward, no matter what changes you make to your website and what content you publish, it’s important to make sure they are completely optimized for mobile users. Here are a few things you can do to get started…

• Test your mobile site on “Google mobile testing tool”. If there is an error, then you have to make some changes going forward.
• Research and find some mobile optimized themes that are easy to implement. This is much easier if you are using WordPress.
• Test using your phone, making sure the theme is optimized and run the Google test analyzing the results.

Going forward, I see the use of mobile phones growing so this change isn’t going anywhere. You should already find ways to implement mobile optimized tweaks into your website.

Content Marketing – Visual Content

Have you noticed the presence of images, infographics, and videos within the content you read online? This is because the way we capture the essence of the content is changing and we have to make sure we make those shifts, too. For example, visitors are looking for information swiftly so you have to find ways to attract them as soon as they land on your page. Next, you have to make sure your content can be understood by people all over the world and I believe there is a simple solution for both.

The use of images and infographics gives you the flexibility to add large headlines, colors, and to tell a story quickly. Going forward, it’s important to start making the use of both these features because they will help convert and build engagement. Many of the social media platforms have optimized the way they display images on their network, which is awesome for you when your content is shared.

In our time, creating images and infographics are very cheap so you should utilize them where you can. Remember, when your reader is looking for a quick solution, they won’t wait around to skim through 2,000+ words so provide them with a proven alternative. Infographics and images can get your point across quickly and build the initial engagement you need to increase conversions.

Once you implement these “2” quick strategies, then you can move into the other two mentioned in Part 2 of my series. Content marketing is the new trend and it’s important you start making the right changes immediately because I’ll guarantee your competitors definitely are.

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What Is Latent Semantic Indexing (And Why Should You Care)?

While you should most definitely be exploring any number of other possible traffic sources for your website, it is positively undeniable that search traffic is both one of the most valuable and one of the most elusive. Every time that you think you’ve got Google’s algorithm figured out, they push out an update that throws your plans straight into the dumpster.

This serves to teach you two key lessons. First, you should never write content with purely the search engine bots in mind. The content you create should be created for the readers and visitors to your site. Good content will always be good content. Second, trying to “game the system” is ultimately going to backfire and blow up in your face, so just don’t do it. Again, good content will always be good content.

All this being said, there are some fundamental principles that you should keep tucked away in the back of your mind as you do create content for your website. These types of principles outlast pandas and penguins with the best of them, and one of these principles is called latent semantic indexing.

The basic idea behind latent semantic indexing, or LSI for short, is that it is used to figure out the relationship between the different concepts and terms included in the content. It puts all those words in relation to one another to come up with a better overall picture of what the content is about and, by extension, for whom the content will be most relevant.

On some level, you could say that latent semantic indexing addresses the previous problem where so many website owners would simply stuff high value keywords in the meta tags and meta descriptions of their pages. They’d literally have hundreds of them in there in hopes of getting ranked for anything remotely related, even if many of these keywords had nothing to do with the subject matter on the page at all. With LSI, the spiders and bots are looking specifically at the on-page content and not so much at the meta tags. The content needs to be there.

Just like Google’s search algorithm, the specifics of how it leverages LSI remains shrouded in mystery. What we do know is that it looks for relevant synonyms to the title of the page or article, as well as the terms that you use in headers (h1, h2, h3, etc.), bold text, italicized text, and so on. Putting it all together, the algorithm can figure out what you’re trying to say and who should read it.

Let’s say, for example, that you’re writing an article about Tesla. That’s already a fairly specific topic, but it’s not really specific enough. Is the article talking strictly about the vehicles and, if so, which model in particular? Is the article talking about Elon Musk and his involvement at Tesla? Is the article discussing the business of Tesla from an investment standpoint? These types of articles approach three very different types of audiences and Google (and other search engines) need to know this difference.

Think about what other synonyms or related keywords would work their way into those three different topics. While you certainly shouldn’t shoehorn in relevant keywords in an unnatural way and you definitely should not use article spinning software, it is useful to keep the concept of LSI in mind when you go about writing content for your website. Getting to the top of those coveted search engine results pages (SERPs) isn’t easy. Remember that keyword stuffing could get you flagged.

Yes, as John has stated so many times before, if you live by the Google, you’ll die by the Google. But that doesn’t mean you can’t be friends with the Google in the meantime. It’s an open kind of relationship anyhow.

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Why Content Marketing Will Keep Growing Over the Years

Content marketing is huge within our industry and the importance keeps growing. Before to get your products and services in front of people, you had to create separate campaigns and would have to invest countless resources. Things have changed drastically because of content marketing and much of your success can be achieved by simply implementing one single campaign. However, people are worried about the future of content marketing because if it’s like other things, then it will have a relatively short life line. I personally think content marketing will continue to grow over the years because not only is it simplistic in implementation, but it also meets all of the requirements of search engines.

For those of you still not convinced, let’s look at why content marketing will continue to dominate over the years. Let’s get started…

People are Adding Value

Because one of the requirements of content marketing is to provide value, it’s able to make a huge impact online. By adding value, you’re essentially meeting the requirements of search engines like Google, Bing, and Yahoo. Content and success is about making sure your audience finds what they are looking for so content marketing is a great way to conquer this WITHOUT being too aggressive in your sales approach. Before, content would be short and aggressive, trying to push irrelevant products to earn commission but now the landscape has changed. Content marketing is lengthy, providing value of 2,000+ words and then recommending a product that NOT only helps, but also can help your readers achieve their objective.

As long as content marketing provides value, it’ll continue to grow no matter what.

Affordable

Content marketing doesn’t involve spending thousands of dollars each month, however, you can if you have the budget, but it’s a strategy that can be applied by anyone. The main thing you need to do well is patience and hard work putting together something special for your readers. If you have the mind to research and write content, then you can do a great job through your content. If you think about the major ingredients of content marketing, you’ll notice the following:

• Research
• Value
• Relevance
• “Targeted” keywords
• Social marketing

The above are FREE and only requires effort to implement, which anyone can do. Other marketing methods require thousands of dollars but this is not the case with content marketing. It’s affordable and this is why experienced bloggers and beginners will continue to apply it to their blog.

Search Engines Love It

I know I’ve talked about this above but keep in mind, search engines are very important to get your content in front of people. Google has been making tweaks over the last several months to encourage value and increase the user experience. Content marketing provides both of these, which is why Google will give preference to those who can create something special. Google relies on its users to dominate the web and these people want the best user experience. Google has started to implement the following and has been very strict about the following:

• Quality
• Relevance
• Freshness
• Social signals
• Quality links
• Keyword targeting

By having a solid content marketing strategy, you are truly fulfilling all of the requirements and this will encourage people to give preference to content marketing going forward.

In the end, if you can provide EXACTLY what search engines are looking for, you’ll be able to rank higher within the SERP’s. This means more traffic and conversions, generating profits for you in the long run.

With content marketing providing value, it being affordable, and search engines giving it preference, it’s no wonder the future looks great.

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How to Build a Better To-Do List

The dot com lifestyle means that you’ll be able to experience a lot more freedom compared to holding down a more conventional kind of job at a regular company. You’ll have location freedom, because you can work from practically anywhere in the world as long as you have a reliable connection to the Internet. You’ll have time freedom, because you’re not bound to specific office hours, freeing you up to take three-hour-long lunches on Wednesday afternoons.

And you’ll also be free from having a boss, manager or supervisor breathing down your neck every 30 seconds to make sure you’re staying on track and sticking with the specific plans and procedures that the higher-ups have dictated for you. This last point is a double-edged sword, of course, because it means that you become the sole source of direction. No one is going to crack the whip but you and no one is going to tell you where to go but you. That means you need to be decisive and you need to be organized.

This means you need to have a great to-do list. For my part, I tend to break this down further into a set of three to-do lists: daily, weekly, and monthly. The monthly is more like long-term goals, as those tasks and projects can easily spill over from month to month. For the purposes of today’s post, we’ll focus on the daily to-do list as it can cause a lot of people a lot of grief. To build a better to-do list each day, follow these key principles.

1. Actionable and Specific

Do you know what is one of the biggest problems with typical new year’s resolutions? They’re really vague. I want to exercise more. I want to lose weight. I want to eat healthier. What do any of these even mean? The items you put on your to-do list need to undergo the same kind of scrutiny such that they are actionable and specific.

Instead of saying that I’m going to “work on my website,” I’ll say that I am going to “write two blog posts” or “research and pitch three companies for sponsored content or influencer marketing opportunities.” You need to know when an item on your to-do list is actually done, so it doesn’t just go on into infinity. You need to know what specific action you need to take to satisfy it.

2. Keep It Tight, Y’All

Long to-do lists might give you this sense that you’re really out there hustling and you’re an especially ambitious entrepreneur, but it’s awfully deflating when you stare at one that’s incomplete at the end of the day, every day. You need to give yourself small victories to motivate you to keep going.

Extra short to-do lists are not any better, because they’re far too easy and you won’t actually accomplish very much. As with so many other things in life, you need to strike a happy medium and the sweet spot is usually somewhere around five items of varying difficulty and complexity.

3. Item Size and Length

Some items on your to-do list should be easy to do in a relatively short amount of time, like running through your main email inbox in less than half an hour. These are easier to tick off the list and can help you get a sense of positive momentum.

Other items should be a little more substantial and can take a little longer, like crafting the first three emails as part of a drip campaign for a specific affiliate marketing offer. This might take an hour or two. These are the bigger tasks that really help to move you forward.

Any item that you anticipate will take you more than two hours should probably be broken down into smaller, more manageable items.

4. The Schedule

I know. This is going to sound completely counter to the whole philosophy of the dot com lifestyle and I’ll be the first to admit that I don’t adhere all that strictly to this last principle. That being said, people who do will have a better shot and accomplishing their goals and achieving their dreams. Schedule your to-do list items.

In other words, it’s not enough to have a tightly organized to-do list with very specific, actionable items of varying complexity. Now, you need to decide when you will do what. And this will really depend on the kinds of things you want to do and the circumstances surrounding how best to do those things.

Let’s say that you want to shoot a video. Well, you might only be able to do that during a certain “sweet spot” during the day when you get the most natural light coming indirectly into your studio, for example. You could shoot at other times of the day, but it’d be less than ideal, so you might schedule your video shoot for those couple of hours.

Maybe you want to minimize computer time toward the end of the day, so that youc an reduce the screen time before bed and get a better night’s sleep. Maybe you want to do more invigorating, energy-intensive tasks earlier in the day. It’s really up to you, but by placing these items on a schedule, you reduce the chances of infinite procrastination and distraction. You increase the chances of holding yourself accountable.

And isn’t that the point of a to-do list in the first place?

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How to Stand Out in the Super Saturated World of Affiliate Marketing

Looking at the online marketing industry it’s easy to get lost in all of the details. There are many different ways to generate new leads and make money on the internet, but affiliate marketing has to be one of the most popular. If you are completely new to the concept of affiliate marketing, it’s easy to get lost within all of the information, resource sites and options to choose from.

For example, just looking at the various components of affiliate marketing and the many different labels associated with it can be a headache in itself. An affiliate network is there to provide you with offers to promote, affiliate marketers are the ones promoting such offers, advertisers and brands are looking to recruit more affiliates and of course you also have bloggers that create their own content and often provide guidance on affiliate marketing as well. Where do you fall into the mix?

No matter if you are a rich affiliate, a big name brand, or someone just starting out, it’s important to make sure that you stand out from the crowd —  especially if you are looking to get attention, increase business, or maybe even create a brand of your own.

Today we are going to break down several main components of affiliate marketing, while also giving some real-life examples and how you can start using similar methods to increase your personal or brand exposure.

As a platform/affiliate network

If you ever wanted to find a saturated market where everyone is always looking for more attention, look no further than affiliate platforms and the ad networks that are providing the offers. Back in the day, there were only a handful of networks to choose from — like Commission Junction, Linkshare, and Shareasale, but now it seems like they are all over the place. Often times, the only thing separating one network from another is the offers they promote and how much higher of a commission they can squeeze out for their affiliates.

When it comes to standing out from the crowd, some platforms might run their own contests or even sponsor an industry party. These are great ideas, but the ROI and long-term value usually aren’t there. Another example of how to stand out is to create an advanced platform or new tracking technology that benefits both the advertiser and the affiliate. Not only will this provide value, it will also likely get talked about and make its way through the industry as well.

This is exactly what Attrace is trying to accomplish where their new decentralized and blockchain technology-driven platform.

The concept of affiliate networks is nothing new, but the technology behind them and how leads are tracked is something that can definitely use improvement on. Advertisers and merchants can save money on this new type of ad platform, as the associated costs are a mere fraction of the 20 to 30% that you would typically see on other networks. Affiliates can also find improved earnings and faster payouts when using a decentralized platform like Attrace as well.

With so much focus on blockchain technology thanks to cryptocurrencies and coverage through big news media and financial outlets, there is no doubt that platforms like Attrace will start getting more attention and word of blockchain marketing technology makes its way around the industry.

The benefits of a dedicated public blockchain network over what’s currently in the marketplace right now, lies within the common issues we are seeing in relation to “attribution” and “payments”. With a decentralized platform in place, not only can a network offer super low transaction costs, it can even track clicks and leads that result in non-sales, which leads to further monetization and remarking options. In summary, a decentralized platform could potentially be one of the best ways for a network to not only benefit advertisers and affiliates the same, but also online tracking as a whole — with little to no chance for discrepancies or cash back issues.

As an advertiser

To create a successful business on the internet, you need to have a brand that audiences trust and actually purchased from. At the end of the day, if you want to make real money, there needs to be a monetization model in place, and actually selling something is one of the best ways to get there. This is something more affiliate offers and advertisers need to keep in mind when trying to scale their business and recruiting new affiliates. It’s no longer enough to simply create an offer and throw it on your favorite ad platform — instead, it’s all about the recruitment process and gaining the trust of your affiliates.

Sure, higher payouts are always going to be important, but it’s that personal relationship and getting private offers, payouts, landing pages and ad copy that is going to make a big difference. It’s also important for affiliates to be able to understand the product that’s being promoted, which is key when trying to sell or promote a ‘real product’ and not a fly-by-night weight loss pill of the month.

This is also a topic that Flippa recently touched upon, and recommended the following takeaways:

• How just asking for a raise often works best
• How to trade placements & promotion for higher payouts
• How setting incentivized goals benefits you both
• How shopping around can benefit your bottom line

One of the best ways for advertisers and merchants to accomplish this is to attend internet marketing conferences and also get active in online marketing forums. As mentioned at the beginning of this article, the world of affiliate marketing is extremely saturated and competitive, and the more time and effort you put into this personal outreach and networking, the more likely you are to find success in the long run.

As an affiliate

Being an affiliate marketer is quite special. You have the opportunity to run your business from anywhere you like, and also promote whatever offers to return the most profit for you. There are also two important questions to ask when becoming an affiliate marketer:

1. Do you want to stay focused on being an affiliate marketer that is behind the scenes and simply make as much money as you can?
2. Or go the route of successful affiliate marketer to online guru/mentor, and show off your expertise and guidance to other — thus parlaying this success into a brand or creating a product of your own?

If you decide to go the route of creating your own products and trying to sell your expertise, it’s best to have a squeaky clean reputation and make contacts with some of the other top affiliates in your industry. After all, once you put yourself out there, there really is no turning back.

This is something Neil Patel has a lot of success and experience with. In addition to launching several successful companies and blogs at NeilPatel.com and QuickSprout, he is also launching new products and tools all the time. With the association back to his name, this keeps building his brand power and reach.

At the same time, don’t forget about the smaller players who are just starting out and might be looking to you for advice or motivation. The more time you can spend in these areas, the more likely others will start talking about you and sharing how they have learned from you. Get the formula right, and you might just be the next Gary Vaynerchuk in the making!

As a blogger

Content creation has always been one of the most powerful components of affiliate marketing. However, as more people are moving away from search pay-per-click marketing and organically ranking sites within Google, it’s more of a pay to play model when it comes to creating and promoting the best content possible. However, affiliate marketers and bloggers are still paving the way for content creation and sharing information when it comes to making money online.

A perfect example of this can be seen right here on John child.com along with other affiliate blogging Superstars like Pat Flynn, Darren Rowse, Neil Patel, who have all other created their own online brands, built massively huge blogs, and turned their expertise into real profits.

John Chow was featured on this list from SEJ as well. The great thing about John, is that no matter what happens to the industry or even the offers he promoted, he can always reflect back on the blog and brand he has built time and time again.

The secret success formula behind each of these examples is that they created a blog, put out amazing content and then promoted the heck out of it –thus further building a name for themselves. That expertise and passion have come out through their blogs, while also helping them build a massive social media following in the process.

If you want to create content and be a successful blogger, follow any of these top players and implement their winning efforts into your own process. But don’t forget to add your own style in the process.

What’s your gimmick?

From what we’ve gone through so far, you probably found that you fall into one of the four categories above. No matter what your gimmick is it’s important to never think that it’s too late for you to find success or that you will never have the following that you’ve dreamed of. Like everything worth doing, this all takes time.

At the end of the day, it’s not about being the first in any industry or market, it’s simply how you market yourself, your product, and provide value to your audience. New bloggers and affiliate marketers are entering the space every day and in a few months time many of them will find amazing success with either their new ad campaigns or the content and brands they start to create.

Stay inspired my friends and always work towards hitting your goals.

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Turn Your Passion Into Profits with These Steps

Implementing your passion doesn’t have to be tough but if you’re just getting started, it can be, especially because you don’t know what to expect. I’m a true believer in that with the right outline and a clear vision, anything is possible, but you need to know the important factors involved. For example, many people waste time worrying about the things that don’t matter, however, I’m here to give you a list of “5” important elements that I’ve learned over the years. Each one is unique, but will definitely help you get sorted and implement your passion online.

Let’s get started.

Get Help

No one can do anything on their own and when you ask some of the MOST success people, they’ll tell you the same thing. Some people had a head start within your niche so you can learn a lot from them, but they also know something you don’t. Working with people is a great way to get your brand out and build even more awareness through networking. Why compete with each other when the market is big enough for both of you to make money…right?

If you’re just getting started and have NO prior knowledge, then reach out to others within your niche for help. Pick at their brains and try to find out as much as you can, which will help boost your business.

What it’ll Do for Others

Your passion must resonate with others for you to build momentum and brand awareness. If you are using your passion to start a business, then you need to make sure you answer this very simple question: What will it do for others? You can consider these people your customers and you need to find a way to help them. The more problems your “passion” solves, the better for you.

Here is something I live by:

The bigger problem you’re solving, the greater profit margin. I’m not saying your passion should be about “money”, but I do believe that for you to have a viable business, you should know how you’ll be helping people.

Landing Page

Landing pages are important because it’s a clever way to build a list. Through a list, you’ll be able to re-market to build within your niche and this can build loyalty. You want to make sure people keep coming back to your blog or site, which is why I love to build my list from the first day. Create a simple landing page and test them until you have optimized the results.

Social Media

Social media is important to build brand awareness because it’s free and can drive relevant traffic to your website. If you want to implement your passion and build awareness, then it’s important to use social media. It’s a cost effective way to illustrate your passion and promote your content or thoughts. I always ask my clients if they have a social media account and if they don’t, I tell them right away to set one up. Social media doesn’t have to be time consuming, especially these days when everything can be automated.

• Use Facebook, Twitter, and Google+
• Automate the process
• Add social share buttons
• Stay active

Show Results

Finally, you have to track results so you can find out what’s working and what needs to be tweaked. If you have a website, then use Google Analytics to find out about your audience, landing pages, and the way people engage with your site. If you have a physical business, then track sales and conversions over several months. The point I’m making is by tracking results, you can learn what’s working and how to implement your passion in a way that it’s more visible. You’ll then know how to market it going forward and what tweaks to make along the way.

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