Thursday, March 19, 2020

Some marketers fear that remote working might affect brands

A 234-respondent survey in the UK found that 63% of marketers believed that their brands could be compromised due to the need to work remotely.

The survey was conducted by Marketing Week at large organisations. It found that 32% of the respondents believe remote working was rare until recently, when COVID-19 quarantine measures have been enforced. 92% meanwhile, believed that remote working will become common soon.

While marketers have genuine concerns about how their working teams will manage remote work during the quarantine, only 10% believe that their organisations would be compromised should everyone work remotely.

What about you? Are you part of an organisation that has been implementing remote working ever since? Chime in.



Submitted March 19, 2020 at 01:07AM by daftpunk6969 https://ift.tt/2xLQ47O

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