Brands should be managed carefully, though they are often difficult to manage completely. The issue here is that brand is fifty percent intention and fifty percent perception. You can control most of what people will see from your brand/business, but the customer and/or potential customer is the only one who can decide what that brand signifies to them.
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https://simplicitymarketingllc.com/branding-101/
Submitted April 22, 2019 at 10:47AM by carlso20 http://bit.ly/2GpEPCM
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