Landing Page Video Errors That Are Costing You Conversions

Having a solid landing page is important to ensure you get the right conversions. Without a high conversion rate, you’ll be amazed at how much you’ll struggle to get from Point A-to-B. With that said, I’ve dedicated much of my time to finding out what works compared to what doesn’t. This means I have done enormous split testing, and have been able to figure out what really matters when it comes to building a landing page for conversions. Next,

You’ll notice a huge trend in landing pages, and it is to include videos. I’ve noticed when including videos, you are automatically increasing your conversion rate by 10. People love videos because it takes very little work to pull out the value you are looking for. However, with people knowing this, I’m surprised at the amount of people who pay no attention to the videos they add to their landing pages. I’ll tell you that your missing out on solid conversions if you don’t add videos to your LP’s. Next, these videos have to be well constructed, and should follow a certain pattern.

Here are six factors I’ve paid close attention to when building landing pages, especially, when adding videos. Let’s get started.

Not Educating Visitors

When you add a video, it’s important to not just add any boring video because this is NOT going to help your conversions. People arrived on your page because they want to find value, and it doesn’t matter if this comes in text, landing page or even image format. You have to educate because when they feel like they are learning something, they’ll most likely click-through increasing conversions.

Whenever you design a landing page, put yourself in the visitor’s position, and think about the kind of stuff you like to read or view. This will help you make the right tweaks to your landing page video increasing the overall value. Start by doing the following:

First, this about the product or service you are promoting, and what are the top features you’ll like to present. For example, if you are promoting a product, then it will be a good idea to make a list of the features which stand out. This way when you are creating a video, you’ll be able to base it around these features. Look for features which the competitors DON’T offer because only then will you provide different value.

Secondly, check out the products affiliate page because many of them will offer you ready made videos. You just have to copy, and paste to put it on your website. This will also save you the trouble of NOT having to create a video on your own. The video offered by the affiliate program will already showcase some of the important features.

Third, think about your audience, and the type of information they are looking for. If you have been blogging for some time, then you know your audience so can tweak videos to meet their preference.

Fourth, create video and make sure it’s interesting while keeping right to the point. I’ll be talking about this in detail later, but it’s important to ensure you always stick to the main points.

Complication

That’s right! I’ve seen many landing pages, and I’ll tell you that many of them are way too complicated. If you want people to convert, then make things very simple for them. For example, I was reading on this topic, and found a great example using Dropbox.com. If you head over to their website, you’ll notice how simple the entire conversion process is. Not to mention, the video is optional, and the whole layout if very clean. Check out this illustration, and you’ll notice how right to the point the page is while giving the user the option to watch a video.

Providing the video option, gives newbies the ability to learn a bit more before getting started. However, many people just want to get started so will download the product.

When creating your landing page, it’s again important to put yourself in the visitor’s position, and ask this question: Is this page easy or too complicated? If you answer “Yes”, then go through looking for ways to tone down the landing page. Here’s a cool trick I use whenever I’m designing a page:

Head over to someone who is your competitor, and look at what they are doing. You can learn a lot from them especially if they have been in your niche longer. Spend a few hours, and make notes along the way so you can improve your page afterwards by incorporating some of the same elements.

Poor Call-To-Action

Whenever I’m building a video landing page, I’ll always make sure I have a solid call-to-action. I’ll place this in two places. First, it will be a “click” to start the video so people can start watching. Many videos do play automatically however lately I’ve opted to not have mine to this. It’s because I like to give people more control when they are on my page. Sometimes visitors are more interested to read through the content on the page instead of watching the video. This is why my first CTA will be a clear “Play” button. Next,

Always have a call-to-action in the video because after you educate people, you’ll be able to direct them to a specific call to action. However, you can even place this towards the bottom of the video pointing people to it after they have finished watching the video. The point is…

It’s very important to have a CTA (call-to-action) so people who have arrived for the first time know what to expect from the video, and how they can get from Point A-to-B.

Design Does Matter

Landing page have to attract your audience, and stand out compared to your competition. This means you have to focus on design making sure they are inviting. Landing pages are actual “Pages” so the same concept applies just like your entire website. For example, 75% of people will leave your website if they feel your website is NOT inviting or trust worthy. This applies to your landing page too. The longer you can keep your audience on your page, the better chance you can convert them increasing your conversion. Let’s look at a few things to keep a close eye on when building your landing pages.

First, it’s important colors match, and are easy on the eyes. For example, I like to base my entire color combination on my logo. All colors must represent my logo, and play off each other. They must be around the same spectrum of colors i.e. blue, grey, white, etc. The more comfortable the colors on the visitor’s eyes, the more time they’ll spend on your website. Secondly, font size must be very easy to read so go for the common sizes like 14px, 15px or even 16px. Some bloggers make the size too small hoping the person will adjust zoom to compensate, however this isn’t always the case. I like to avoid the visitor leaving my page to do anything once they have landing. This is why I make sure I test different sizes looking at bounce rate over 30 days until I find the size which actually work.

Third, incorporating some main “target” keywords are a great way to build momentum while increasing conversions. Keep in mind, they have arrived don your page by typing in specific keywords, and expect to see them on your page when they arrive. The more they see them, the higher chance they’ll stick around because they know they’ll find the solution if they do. I’m surprised at the amount of people who forget to incorporate target keywords on their page, and this causes them to lose customers, and momentum quickly. From my experience, I’ve noticed the following locations matter when building a landing page for conversions.

• Headline – should be short, and right to the point with your main keyword included.
• Bullet-points – You want to ensure you have small amounts of text so people don’t have to waste time reading. This is why I always include bullet points with my main and target keyword in them.
• In the video – This is the most important because people fail to re-iterate the main purpose of their video. Include or mention the main keywords within the video.

As mention on my last point, many people fail to include their main keyword within the video, and this does NOT help re-iterate the point to your audience. Make sure you mention or include keywords within the video.

Final Thoughts

Including a video on your landing page is something which is very popular. It’s a great way to educate your audience without them doing too much work, and just pressing the play button. However, just like anything else, it’s important you split test different video player designs, and “ACTUAL” videos at the same time. This will help improve your overall conversion rate when engaging your visitors. Next, keep the main elements in mind when building your main landing page video next time. For example, it’s important through your video you:

• You educate your audience because they are always looking for value. It doesn’t matter if this is through text or video, the bottom line is value.
• Make the video right to the point removing the complicated elements. Don’t make video fancy or hard to understand. They should be able to pull out the value easily.
• Always add a call-to-action because a lot of people who are visiting your page will be newbies. They’ll watch the video, and need to be told what to do next. Add CTA within the video, or a direct message showing them what to do next.
• Design matters because you want to make video easy on the eyes so people keep watching to its entirety. Remember, the longer they watch, the higher chance they’ll be able to pull out the value which is great for your bottom line.

Next,

Landing pages can be tough to create, and master however it all comes down to the amount of time you take testing, and optimizing. Afterwards, you’ll have a much easier time building a landing age with awesome conversions.

from John Chow dot Com http://bit.ly/2TQH2fX
via Daniel

5 Ways that Kajabi Makes Selling Courses Online Easy for Bloggers

As bloggers, we’re already familiar with the most common ways to make money online. It usually comes down to the content and traffic volume on our sites – but ultimately, it’s usually a preference of affiliate marketing, Google AdSense, or selling a course or product.

While affiliate marketing and Google AdSense are nice, they still only allow you to earn a small percentage of the total revenue involved. When selling your own course or product, you can take home close to 100% of the revenue.

On top of that, as the name and brand behind your site, it’s quite likely that you already have more than enough content on your site to package up and create a course or membership site from it.

With all of this in mind, today we are going to take a look at Kajabi, and the platform they’ve created to make selling online courses and digital products easy.

To get the most revenue possible out of your site and marketing efforts, be sure to follow each of these examples and features, then be sure to implement them into your own business efforts.

1 – Say Goodbye to Programming and Hiring Designers

Many people are hesitant about starting an online business because they aren’t sure how to get started, or don’t have the costs associated with hiring a designer or going for a nice custom design.

This one feature in itself has made Kajabi one of the most popular and loved platforms in the market today. There is no coding or design skills required.

As simple as WordPress might seem, it’s still quite a task to set up a membership site or even an online course using that platform. You’ll also likely need to pay for some high-end plugins and probably need to hire a custom coder and designer to make it look how you want.

With Kajabi, it’s all about typing in your specific product or site information, choosing the type of site designs and placements you want to have, and using their easy to learn drag-and-drop platform. And building out your products is as easy as filling in the blanks.

2 – Proven Site Design and Templates that Work for You

Since this article is heavily focused on site owners and bloggers who are likely familiar with the concept of WordPress and using premium WP themes, it’s important to also discuss the many different themes and templates Kajabi has as well.

With WordPress, even if you find a nice theme, there is still going to be a lot of customization work. You will also need to figure out how to remove headers, sidebars, and any other distractions that the theme might present to your audience.

Kajabi has their own set of high-quality and premium themes that users can choose from. What’s really great about each of these themes, is that they are proven for success and fully optimized to perform with audiences of all types.

Instead of messing around with theme files, domain names and hosting, Kajabi will already have all of this in place for you. Just select the site design or theme you like, fill in some information, and then use the drag and drop editor to tweak it to your liking.

3 – Start with a Simple Lead Gen and Let Automation Do the Rest

One of the great things about blogging and content creation is that it’s always working for you. Between social media and SEO, there could be new visitors coming to your site all the time. The same is true with online courses – when you have the right tools and automation in place.

Kajabi once again makes all of this simple, and one of their most useful features for acquiring new customers and leads, is through the use of their automated email marketing.

The concept here is quite straightforward, and it’s something you might already be familiar with if you already have a mailing list or send out a newsletter. However, Kajabi has a much more advanced platform that allows for customization and the tracking of where/when users are opening and clicking emails as well. And because the platform also supports tagged contact segmentation, polls and landing pages, using these features together to create holistic marketing “Pipeline” flows can be super powerful.

All of this comes together to make for an excellent marketing strategy. Give something away for free in exchange for an email address, then watch as those free leads soon become paying customers.

4 – Lead Generation is Fun with Online Quizzes and Surveys

With site visitors getting more used to online advertising and popup windows that ultimately lead to subscriptions and upsells, it’s important to make sure you have real engagement within your site and content.

A perfect way to set this up and provide value to your audience, is through online quizzes and surveys. There are some solutions out there that can be used with WordPress or other lead gen channels, but again, you will need to purchase them separately and also make sure they are all seamlessly connected together.

Kajabi has a nice set of tools in place that allows users to create custom quizzes and surveys for their audience – both within course material, and as marketing tools as well.

A great way to think about how you could use these tools to better engage with your audience, is to include a quiz after a lesson, or quizzing users on your site to see what type of business owner or entrepreneur they might be.

5 – Utilize the Power of Webinars and Affiliate Marketing

For entrepreneurs and site owners that have higher ticket priced items and courses, it might be a good idea to start investing some time, money and effort into online webinars.

Webinars work great because the live engagement factor is super high, while they also increase the brand loyalty and trust factor. If someone is going to watch you on a webinar for 30-45 minutes, they are much more likely to act upon whatever it is you have to offer.

Another great method for increasing sales and reach, is by adding an affiliate program into your course marketing. With this method, other site owners can promote your course and earn a commission on each referred sale.

Both online webinars and affiliate programs are easy to set up when using the Kajabi platform.

How to Take Your Blog and Business to the Next Level

Don’t try and reinvent the wheel. Just create something of value and know how to market it to your audience.

After seeing what’s possible with Kajabi, you should have some nice ideas flowing through your mind on how you can really propel your business in the right direction with their tools.

Sure, there are other platforms and solutions out there for getting each of these tasks done, but it’s going to cause headache and extra money just to get it all set up. This is where Kajabi shines above the competition.

from John Chow dot Com http://bit.ly/2N6ZiiP
via Daniel

This Metric Is More Important Than Reach or Clicks

How do you measure success? This is not meant to be some sort of existential inquiry into the deeper meaning and significance of happiness. I already do a lot of that on my own blog, as well as in this space from time to time. In this case, I’m talking from a purely practical standpoint.

As much as we talk about lifestyle and freedom and fulfillment, the thing that fits into the bottom line of success is, well, the bottom line. It’s about dollars and cents. This is true from the perspective of the blogger and content creator, just as much as it is true for brands and mega corporations. It’s about how much money is being made. And there are so many factors that go into how much money you can make in the short term and in the long term.

Understanding Influencer Marketing

Traditional advertising and marketing strategies just aren’t as effective these days, particularly when you’re trying to reach a more tech-savvy audience with ad blockers and cord cutters. The 30-second ad on network television costs a whole lot of money, both in production and distribution, and it’s out of reach for most smaller companies. And the ROI is even questionable at the higher end.

That’s one of the many reasons why influencer marketing has become so important these past few years. Brands are looking for ways to reach audiences in more meaningful ways and in places they are already are… like on Instagram.

And as with any other form of marketing, there are a lot of numbers and figures that are of interest, like how much you should charge if you want to participate. How much is a blog post worth? What about an Instagram video? A YouTube video? Well, it depends on how much value you are providing the brand.

But how do you determine that?

Going Beyond the Reach

You might recall when I wrote about a similar topic, saying how important it is to go beyond raw reach when it comes to influencer marketing. I said it’s about getting the right fit and reaching the right audience. And brands agree.

According to a report compiled by Business Insider on the subject of influencer marketing, the most important success metric for an influencer campaign is engagement. Some 90 percent of brands indicated that engagement is how they would go about measuring the success of an influencer marketing campaign.

Engagement, in this context, would include likes, comments, shares, tags and so on. Not only do you want eyeballs on this influencer content, but you want those eyeballs to translate into people actually engaging with the content. That extra step shows that they really did consume the post or picture or video in a meaningful way. That makes the brand (and product) much more memorable.

The Business Insider report shows that engagement is far more important to brands for influencer marketing campaigns that traffic/clicks (59 percent), reach (50 percent), and even conversions (54 percent) and product sales (46 percent). Brands are recognizing that it’s not just about making an initial sale right now, but rather about building long-term brand awareness and loyalty.

More Money on the Table

In many ways, influencer marketing is still very much a new thing and we are still in the Wild West period of its development. Both brands and influencers are still experimenting to see what works best, but it’s obvious enough that this is a great area for growth and opportunity.

Linqia put out its report on the state of influencer marketing in 2018 (you can check the highlights on MarketingProfs if you’re interested). This report is based on a survey with nearly 200 marketers that run influencer campaigns for different brands in the B2C (business-to-consumer) space.

What they found was that among the brands that had decided how much they planned on spending on influencer marketing, more than half were going to increase their budgets for these campaigns. That’s 39 percent of all respondents, but when you factor out the 35 percent who were “not sure” or responded with “don’t know,” you’re left with 60 percent of the remainder. Only 5 percent of all respondents planned on decreasing their influencer marketing budget.

This means there is more and more money on the table for these campaigns, and they’re likely available for influencers big and small, especially as brands start to recognize the value of engagement among so-called micro influencers. Reach and clicks are important considerations, to be sure, but engagement reigns supreme.

What they found was that among the brands that had decided on how much

from John Chow dot Com http://bit.ly/2WXQ0tO
via Daniel

Live Demo: Gator, the new website builder from HostGator

Do you have an idea for a new business, website, or blog, but don’t know where to start? Then we have the solution for you!

It’s easier than ever to build a professionally-designed, reliable website without needing a ton of technical skills – thanks to the new Gator Website Builder from HostGator!

The new drag-and-drop Gator Website Builder allows you to create a website frustration-free, on a reliable and powerful platform from HostGator.

Join us for a Free Webinar as the product team from HostGator demos the powerful new Gator Website Builder, and how you can use it to make your website dreams a reality.

The live webinar will start on February 13 (tomorrow) at 12:00pm CST, and will run for one hour. Seating is limited. Go register now.

from John Chow dot Com http://bit.ly/2N1i3nt
via Daniel

It’s Not About the Money (Not Really)

We’ve oftentimes been told not to worry about the money. They’ve told us time and time again that we should do what we love and the money will follow. Well, I’ve got a bit of a newsflash for all the burlap sack enthusiasts in the audience; the money will not follow unless you go out there and get it yourself. And let’s all be perfectly honest with one another: we’d all like to have more money, right?

If your job paid you absolutely zero dollars and zero cents, you probably wouldn’t be all that motivated to keep working that job even if it’s something you really enjoy doing. There are bills to be paid, food that needs to be put on the table, and roofs that need to be kept over your family members’ heads. Money is necessary. But it’s not about the money. Not really.

One of my favorite posts that I’ve written on this site explored this in the context of the dot com lifestyle and making money online. It echoed a sentiment that John has asserted time and time again here too. The best part of the dot com lifestyle is not the money itself. Instead, it’s the time and location freedom that the lifestyle affords you.

Another thing that I’ve asserted time and time again here and elsewhere is that inspiration can come from practically anywhere. That’s one of the ways that you can work when you’re not working, as counterintuitive as that may sound. That’s also why some of the most successful people in the world read a lot of books, both for business and for pleasure.

I recently finished reading “Vacationland” by John Hodgman. You might know him as the “I’m a PC” guy from the Apple commercials or as the “deranged millionaire” on The Daily Show with Jon Stewart. The book is partly a memoir, intermingled with some unique observations and lessons gleaned from his personal experience. And this involves his experience with money.

While he never really had to worry about going hungry or homeless, it wasn’t until Hodgman came into some wealth that he really got to understand the power of money. In his book, he writes:

This country is founded on some very noble ideals but also some very big lies. One is that everyone has a fair chance at success. Another is that rich people have to be smart and hardworking or else they wouldn’t be rich. Another is that if you’re not rich, don’t worry about it, because rich people aren’t really happy. I am the white male living proof that all of that is garbage.

There are plenty of rich people out there who don’t “deserve” to be rich. They got lucky or they were born into wealth or any number of other possibilities. And there are plenty of smart and hardworking people who never get their “big break” and are left leading an existence on the brink of poverty. But is it really about the money, then? Is that all it takes to be happy?

Hodgman continues:

The vast degree to which my mental health improved once I had the smallest measure of economic security immediately unmasked this shameful fiction to me. Money cannot buy happiness, but it buys the conditions for happiness: time, occasional freedom from constant worry, a moment of breath to plan for the future, and the ability to be generous.

Money, in and of itself, won’t make you happy. You could be a billionaire and still suffer from horrible bouts of depression. However, when you reach a certain threshold, it sure makes it a lot easier to be happy. If you’re not worrying about paying your looming bills, it’s easier to be happy. If you have more free time to explore your interests and hobbies, rather than being saddled with the responsibility of keeping the ship afloat, you have an easier shot at being happy.

And almost as counter-intuitive as it sounds, spending your money on other people makes you happier than when you spend that money on yourself. It’s awfully hard to do that when you don’t have enough to feed yourself, right?

So really, this all boils down to the same thing we’ve been saying all along. It’s not about the money. But that money can create the circumstances that allow for greater time and location freedom, as well as the creative freedom to do what you want, when you want, in whatever manner you want. And that’s what the dot com lifestyle can grant you if you’re willing to work for it.

from John Chow dot Com http://bit.ly/2tht7no
via Daniel

Why I Send My Daughter To A $32K A Year Private School

In this video, I explain why I’m willing to pay $32K a year in tuition to send my daughter to a private school. Agree? Degree? Let me know in the comments!

Subscribe to my YouTube Channel

from John Chow dot Com http://bit.ly/2SHJgkw
via Daniel

How To Increase Your Conversions with Webinars

Webinars are slowly gaining popularity and notoriety for their ability to effectively draw traffic while increasing sales. In this day and age, time is in short supply. At the end of the day, individuals prefer listening to engaging content rather than reading about it. The value of a meaningful, and well-executed webinar is undeniable. In fact, a survey conducted recently found that over 60 % of content marketers are now seeking to include this medium within their marketing strategies.

The path has already been paved by many travelers which takes the guesswork out of creating success within your first attempt. You don’t need to be a seasoned professional to implement a successful webinar. All you need is a road-map to guide you on your way and to avoid the pitfalls and mistakes made by countless others before you.

Your journey to a successful webinar begins here today. Let’s examine the 4 major components of an effective webinar and how implementing a few successful strategies can yield immeasurable results.

THE 5 COMPONENTS OF A SUCCESSFUL WEBINAR

1. HOW TO EFFECTIVELY REMIND PARTICIPANTS ABOUT YOUR UPCOMING WEBINAR
2. EFFECTIVE INTRODUCTIONS
3. FOLLOW A PROVEN CONTENT STRUCTURE
4. HOW TO SPEAK IN AN ENGAGING TONE

Let’s begin!!

1. Reminding People of Your Upcoming Webinar

Timing and frequency are everything! Email reminders serve to keep your upcoming webinar foremost in the mind of your participants. However, there is a fine line between sending gentle reminders and overwhelming your attendees. Your webinar will be successful if you can attract a viewing audience so you must strike a balance that will guarantee a prosperous outcome.

TIMING:

Life is busy and your participants may get distracted and forget about your upcoming event. This is natural and to be expected. By taking this factor into account, you can determine just the right time to send your reminder emails.

• First and foremost, stick to sending reminders during the working day as there is an increased chance that they will garnish attention.
• A week before- Reminds participants that they have signed up for your webinar and gives them the opportunity to put it in their calendar for the upcoming week.
• A day before – Allows participants to plan for the upcoming day and remove any and all distractions
• An hour before – Serves to remind participants and make necessary adjustments so they are prepared to participate

FREQUENCY:

• Sending 3-6 email reminders is a good place to start
• On the day of your webinar, there is no harm in sending multiple emails which give your participants extra notice.
• The final email you send should highlight the education and knowledge that participants will attain within a bullet point format combined with the time. This will further entice attendance at your webinar and drive up the excitement factor of your audience.

DISCLAIMER:

• There is such a thing as too much. If you get emails requesting that you stop sending reminders than make sure you heed this demand. Rather than stopping all together, it’s advisable to merely cut back significantly and send out the occasional reminder closer to the date.

2. Introduction of Webinar

Developing trust and peaking the interest of your participants should be the main goal of your introduction. You’ve managed to attract their attendance. Now you must provide invaluable resources that truly speak to the needs of your participants.

The introduction is vital to the success of your webinar. It’s here where you entice your viewers and create a bond that will have them engaged and listening to what you have to say until the very end. Personality and qualifications go hand in hand in the creation of a successful webinar.

Making effective introductions involves establishing yourself as an expert and detailing what you have to offer. Your audience may or may not be familiar with your work. It’s a pre-emptive strike to take the time to establish credibility and to get your audience on the same page.

Introducing the topic in a fun and exciting manner is also crucial to establishing rapport with your participants. For them to remain engaged in your webinar they must truly understand the topic of discussion and the value that you will bring to the table. Your viewer’s knowledge of the subject at hand may vary extensively so therefore it is necessary to break down the topic in a clear and concise way. Don’t be afraid to use your personality as well as humor to make an impression on your audience. A good laugh goes a long way!

3. Follow a Proven Structure, and Strategy from Before

To ensure that your audience remains with you to the end, seek to be clear and to the point. Jumping from one topic     to another only leads to confusion. Your content must be easily understood and the connections that you highlight need to be concise and practical.

In the case of webinars, its best to follow a well-laid out formula that guides you through the process. One that fits well with this format is termed the P.A.S.T.O.R. model

• Problem – Identify and Clarify the problem that you are hoping to solve
• Amplify – Delve deep into the problem at hand and provide intricate details that effectively illustrate how dire the situation is.  You want viewers to understand the seriousness of the problem so that they can fully appreciate the solutions you have to offer.  Keeping your audience motivated and paying attention is your ultimate goal. They will be more inclined to take action if they get a full and accurate picture of the scenario.
• Story/Solution – Describe your solutions to the problem at length. You’ll want to include how you came to your conclusions and often it’s a good idea to incorporate a funny story to illustrate your points.
• Testimonials –Reviews are extraordinary ways to validate your service. Ensure that your testimonials Include businesses as well as individuals who have experienced unparalleled success with your product or information.
• Offer –You’ve highlighted your value and provided creative solutions. Now the time has come to showcase your offer. Clearly explain how your solutions can improve their lives or businesses. You’ll want to demonstrate how your service is unique and how investing in your product or service can effectively solve even the most difficult dilemma.
• Response –Effectively you are asking your visitors to take immediate action. Your product and service is of great value to them and here you’ll impress on them the need to make solutions their reality by buying your product. Here you’ll need to be clear and explicit when directing your customers towards the exact steps they’ll need to take. (e.g. “go to this link” or “send me an email here”)

4. Speaking In An Engaging Tone

Engaged audiences are created through inspiring speakers. Even the dullest subject matter can elicit a favorable result when presented in a fun and exciting manner. There’s an old adage which states that your tone of voice communicates far more words ever could. How you present your content is just as valuable as the content you have to deliver.

It’s important to pay specific attention to inflection, rate of speech and familiarity of content when preparing your material. Your personality and the way you present your content can impact your overall effectiveness significantly so follow the below mentioned criteria and your webinar will be poised on the brink of success!

Tip#1 Rehearse, But Never Memorize

To truly establish a connection with your audience you must develop an authentic rapport. If you seek to practice and rehearse every single aspect of your presentation you may appear robotic at times and your audiences will have a hard time relating to you. There is also a chance that memorizing your presentation as a script can backfire if you lose your place and freeze up.

However, if you feel your extensive knowledge doesn’t warrant practice, there is a danger that your laziness will be felt by your viewers and you will lose their interest. It’s important to hit a happy medium.

You want your viewers to feel like you are engaged in a passionate conversation with them. Rehearse between one to three times prior to your presentation. When deciding what to say, create generic talking points that you’d like to cover rather than a word for word script. Adlibbing will create ease with your audience but still keep you on point. While practicing, mark down areas where you feel your confidence lagging and then re-do these sections.

Take the time to establish a connection with your audience through confidence and ease and let the conversation flow. Your webinar will thank you.

Tip #2 – Make Speech Interesting:

Inflection is your friend. If used wisely it can help keep things interesting and spice up your webinar. Changes in your speaking tone help to keep your audience engaged and entertained. This is easily done by emphasizing certain words while you’re speaking or slowing down in important sections and pronouncing words in an increased volume.

Inflection breaks up monotony and draws the interest of the listener. Webinars often last for up to 40 minutes. Due to the fact that you are the solitary presenter, you’ll need to employ methods of interest to retain the attention of your viewers.

Tip#3- Never Rush When Presenting

Rushing makes it harder to comprehend what’s being said. Nerves are often the culprit when you find yourself breezing through your presentation. It’s not a competition and getting to the end faster does not mean you’ve run the race. This is the fatal error that many presenters make. Learn from their mistakes and take your time.

The strategic placement of a pause here and there can have the desired effect of attracting the audience’s attention and allowing you to slow down the pace of your presentation. Pauses also create opportunities to vary the speaking tone and generate viewer interest.

Don’t underestimate the power of taking a well-placed breath from time to time. It will allow you to refocus on your content and settle your nerves. Your audience has the ability to pay attention for extended periods of time if the speech is captivating and the speaker is interesting and charismatic. Speed isn’t everything and if you take your time you’ll find your groove slowly but surely.

CONCLUSION:

Webinars are the wave of the future. Not only are they powerful tools to increase your conversion rates they also foster strong relationships with your clientele due to their personalized format.  Follow the above steps to create your own unique webinar that will engage your audience and delight your audience. Your confidence will soar as your business prospers.  Anyone can do it and if you honestly apply these principles you’ll begin to see how powerful a webinar can truly be!

from John Chow dot Com http://bit.ly/2I1t1dU
via Daniel