In this video, I show you how to use the Tesla iPhone or Android App to cool down your Tesla Mode S/3/X before your get into the car. It’s great for those hot summer days when you have to leave the dog in the car so you can meet some fellow internet marketers for a Dot Com Lunch. Just remember to place a note in the car window to let people know that the Tesla can keep your pet cool. Otherwise you may come back to a broken window.
An interesting modding trend I see at Cars and Coffee is removing the rear bumper off your Lamborghini to show off the exhaust system. My question is, is this a good or bad thing?
In addition to the bumperless Lambo, I checked out some cool Ferraris, a bunch of Ford Bronco, and other cars.
When some bloggers are starting out, they have NO money to spend on getting customers. This can be very stressful, especially if they expect blogging to be their only source of income. However, over the years, many case studies and tools have been introduced into the market that allows you to attract customers without spending a dime. You might think this is impossible, but I’ll be going over some of them today. By building blog growth and attracting customers WITHOUT spending a dime, you’ll be able to be competitive in a market which might feel is impossible. Let’s get started, and explore some of the FREE methods available to you online.
Your feedback will be greatly appreciated.
Forums and other online communities have been around a long time, and are completely free. I’m surprised by the number of people who fail to NOT leverage what is available online. For example, I believe every niche has a forum and doing a quick search in Google will introduce you to a handful. Start by doing a quick search in Google, typing “keyword + forum”, and you’ll find some solid forums that you can start engaging in. The cool thing about forums is, over time, you can build a solid reputation for providing value, leading to a huge following. I know many SEO bloggers who got started on forums, later attracting them to their own blog. Forums tend to be solution-based, giving you an opportunity to showcase your skills and knowledge within your niche. Finally, you are able to add 1-2 links within your signature, which is another great way to divert people to your blog. However, it’s important you follow some important rules when participating in forums.
First, always provide value because these forums are being moderated, and you can be banned if you start SPAMMING. The positives outweigh the negatives so take your time and build a reputation for yourself over time because you’ll have an easier time attracting visitors to your blog this way. Secondly, the forum you choose should be as niche specific as possible, allowing you to leverage as specific people as possible to your blog. The more precise your audience, the more engagement you can expect on your blog. Third, always add a signature to your posts when you have an opportunity because this will help build a value link back and drive traffic.
What now?
Head over to Google and do a quick search with your keyword + forum. Create a list of 4-5 forums specific to your niche, then start skimming through each. It’s important you find 2-3 that have the following:
Next,
In regards to other communities, try leveraging:
These are all popular, and have grown enormously over the last few years. Not to mention, each year they continue to grow, attracting more people, which works in your favor.
Depending on the type of blog you have, it’s a great idea to leverage affiliate programs to generate a buzz. What are affiliate programs? It’s a system implemented in your blog, commerce site, or marketing where you pay others a fixed or recurring commission to promote your product. Affiliate programs are great because other people actually use them to generate profits through their blog. For example, over the years, I have used so many products, some of which I have found very useful. I would write content based on the product, and get a commission in return when someone buys through the website. How does this help the seller or blogger with the affiliate system in place?
First, it’s a great way to have others promote your content or product for you. Someone will copy their own designated affiliate link and promote it to their readers, within communities, or even paid marketing. Secondly, some affiliate systems are free to implement into your website or offer a free trial in the beginning. This means there’s very little initial investment from you when starting out. The turnaround is very quick and you’ll have a thriving business within a few short months. If you’re using WordPress, you can make use of their FREE affiliate plugins, however, the paid systems offer a better tracking interface.
Another cool thing is…
With affiliate programs, you’ll only pay when someone makes a purchase, so, again, you won’t be paying for dead conversions. If you are just starting out, and have no initial marketing budget, then why NOT have others promote your blog and products for you? Do a quick search in Google and you’ll be able to find some solid affiliate interfaces that can be set up within a few days. If you’re using WordPress, then do a plugin search to find what’s available in terms of affiliate program systems.
Social media has changed the way people interact with content, and is definitely a plus for those who are starting out with NO money. Social media allows people to share content they find valuable with others, which is awesome for engagement. For example, 2 profiles with 20,000 followers among them sharing content will generate enormous buzz quickly. This is even truer because niche specific people usually follow other niche specific people, allowing your content to be shared with those who’ll find it valuable. However, because we are talking about generating customers and readers WITHOUT money, let’s dig a bit deeper. Why is social media so important?
First, it’s FREE to use and sign up unless you are paying for advertising space through their program. Secondly, you have almost every niche using social media to connect with others who have something in common. Third, people are always on social media throughout the day, which gives you an open window of engagement. You can post content, go to sleep, and the next day, it’s an international hit. Social media tracks statistics or allows you to implement a tool to track data. This will give you insight into the people reading your content and how they interact with your content. Finally, social media is growing each year, and gives you a chance to explore other content relevant to your niche. This leads to further content ideas, traffic, and conversions in the future.
How to get started on social media:
When I first started in the blogging industry, one of my partners mentioned the importance of blogger outreach. Unfortunately, I neglected the advice for several years before actually setting up a proper outreach campaign. What is blogger outreach, and how can it get you ranked quickly with very little money? Let’s take a quick look:
First, blogger outreach is networking with influential people within your niche who have made a huge difference over the years. It’s about connecting with bloggers through a solid email marketing campaign so you can leverage their popularity and traffic. If you have been blogging for some years, then you know who to reach out to, however, those getting started can start by doing the following:
Here’s what you should be focusing on going forward…
Start by finding the MOST influential people within your niche, and create an easy to follow list. Then start gathering some questions you’d like to ask them or even creating an approach to initial the conversation. Ask yourself these questions:
By answering all these questions, you’ll be able to gather the right type of data that will help in your campaign. For example, these questions will make it easier to construct a plan that increases the chances of response time going forward. Once you have created a solid network of influential bloggers, you can then proceed with guest blogging, social media, or general feedback from them. A quick thing about guest blogging…
When you have connected with them and created a relationship, then you can pitch them some awesome content ideas. You’ll end up getting published on their blog, which will lead to traffic, conversions, etc.
If you’re a blogger providing services, then offering a “free trial” can be your best friend. Who doesn’t want free products, especially when things these days are very expensive? I’ll admit this doesn’t seem too enticing because you’re not making any money, but it’s a great way for people to understand the quality of your work. Setting up something like this doesn’t have to be time-consuming because it starts with a simple opt-in. When a visitor arrives on your website, then have the following set up:
With this setup, you’re doing two very important things:
First, you’re collecting email addresses, which can generate enormous return visitors long-term. This can lead to further conversions and business. Next, you are able to promote your business for free WITHOUT spending any money. I’ll admit you’ll have to work for free, but the positives definitely outweigh the negatives.
Get started now with Aweber.com, which I believe is one of the best email marketing interfaces available.
At one point, starting a business without any money would be impossible, but these days, it can be done with very little investment. The Internet has blown up, connecting people from all over the world, which is an amazing thing. I remember 7 years ago, when I first got involved in the industry, it was tough trying to make ends meet. I needed a few hundred dollars a month for marketing, which delayed progress. This is especially the case when you expect online blogging to be your main source of income with very little help from other outside sources. Either way, I think the Internet has grown for the better and we should all take advantage of the ways discussed above. With that said, it’s time to get started by implementing the following:
Read through the main points again, understanding the points mentioned above. Only then will you be able to implement the strategies when necessary. If you have no clue what was discussed above, then I advise you to Google “marketing with no money”, and you’ll find a handful of awesome resources. Next,
Start compiling a list of niche relevant sites that will help you in your journey. This means focusing on forums, communities, other blogs, etc. Make sure you target high quality authoritative sites because the better the site, the better engagement you’ll get back. Third, start implementing the strategies discussed above and keeping track of results. This will ensure you know what’s working and what’s not so you can then focus your attention on effective strategies.
We hear about these amazing success stories all the time. There are these inspiring rags to riches stories about people who grew up with nothing and now they’re jet-setting millionaires, living their best life. Of course we all want to achieve a similar kind of success. Of course success is desirable. But what about failure? Do you want to fail? Are you prepared for it?
There are two very obvious “facts” about failure that I think all of us recognize on an intuitive level, but we don’t always fully internalize. First, it’s obvious enough that success, in general, is more desirable than failure. You’d much rather enter a marathon race and win than to enter the same marathon and come in last place. I think that’s pretty obvious.
Second, many of us should recognize that the path to success is not always perfectly straight. It’s not a linear journey that naturally builds upon itself, where you are literally putting one foot in front of the other and taking it one step at a time. You don’t always keep moving forward, because you will inevitably face setbacks and obstacles and delays. Most of understand this intuitively, but we don’t always allow yourselves to take on this perspective in reality.
I don’t know about you, but I can get really down on myself with things don’t exactly go my way. I might start out with an unbridled sense of enthusiasm about a project or an endeavor, and I might really give it my all. But if the numbers that come back are disappointingly low, that can be awfully depressing. The failure makes me FEEL like a failure. But I pick myself up, dust myself off, and give it another go.
The point of this post isn’t to remind that failure, as opposed to success, is generally undesirable. Yes, I know that the path to success is riddled with failures and each of these failures can act as a learning opportunity. Each time you fall flat, you’ve learned another way that didn’t work, so you pick yourself up and try something a little different to see if it works out any better. That’s how children learn to walk. And that’s you learn to do whatever it is that you want to do better.
Instead, the real point of this post is really just a simple reminder. You must be willing to fail, regardless of what it is that you want to do. Whether you want to start a new blog, publish an ebook, launch a membership site, start an affiliate marketing campaign or whatever else… recognize that failure is always a very real possibility, whether you’re just starting out or you’ve been at this for several years and *think* you know what you’re doing.
Because an unwillingness to fail is an unwillingness to succeed.
You need to be willing to fail over and over and over again in order to achieve any real form of success. If you are too scared to try something new, if you are too afraid of the possibility of failure, then you will never be willing to go as far as you need to go or take the lengths that you need to take to achieve “success,” however you choose to define it.
If you are unwilling to fail, you will always stick with what is safe and predictable. You will stay within the calming confines of your comfort zone, too afraid to dip even your toes into unknown waters. You can’t know if you can ride a bike until you hop on that seat and start pedaling. You can’t know if you are able to swim until you jump into the water.
Yes, you might fall over and scrape your knee. You might end up swallowing a little bit of water. In fact, you probably will and that’s okay. If anything, it’s to be expected. Failure is inevitable. And the sooner you can accept that, the sooner you’ll be prepared for the possibility of success to come.
Creating content can be tough especially when you have a few blogs you’re writing for every day. Over the years, I have been writing content daily to the count of 5000-600 words, and I’ll admit that this can get very tough. Sometimes, I don’t have the patience, which can restrict the flow of words when getting them down within my word processor. With that said, it’s important I go over a few things I have learned over the years about writing content. For example, if you manage your writing and time correctly, then you’ll be able to get a lot more written than normal. This works in your favor, especially when time is of the essence when blogging. Today, let’s explore “5” solid methods to write more content in less time, which will help you grow and excel your blogging.
We’ll be looking at the following:
Your feedback will be appreciated. Let’s get started…
One of the best ways to write content is by developing a system that has proven to work for you a majority of the time. This means knowing how to conduct research, making an outline, learning how to write an introduction, etc. All of this is awesome because it helps streamline your writing, which, in the end, will account for a lot of time saved. In the end, when you have a system that is easy to follow, then you’ll be a lot more productive because you have a guide along the way. For example,
With research, you’ll know exactly what topics are trending and choose something that resonates with your readers. By creating an online, you’ll know what sequence to write everything in so you don’t waste time going over your notes. Being able to write a solid introduction will ensure you cover the right points and entice your readers from the beginning. The conclusion is NOT that tough because you’re summarizing everything that was covered, but having a system to put this together always helps.
Here’s the bottom-line,
By having a solid system in place that has helped you produce content quickly, you’ll be able to save enormous time. This means you’ll be able to get more done, which helps when you have several blogs or need to spend time writing a lengthy content daily.
Things have changed and you now have awesome extensions that are available for free. Another cool thing is these extensions are available for every major browser like Chrome, Firefox, and Explorer. Let’s look at a few:
Stay Focused – Chrome
An amazing plugin or extension that is free and very easy to use. Once you install the extension to your browser, you’ll be able to restrict time wasting websites for a certain amount of time you have configured. Install the extension then paste a list of sites that you know distract you throughout the day. You can set the extension to allow you to spend a specific amount of time on these sites then they’ll lock for the rest of the day. This means after a certain amount of time, you won’t be able to access them, giving you more time to focus.
LeechBlock – Firefox
This extension works the same way as “Stay Focused”, however, you can set different blocks that disable and enable throughout the day. You set the days and time blocks when you feel your focus is at its lowest so this extension will help you get back on track. This is another extension that is free, and is perfect for those who use Firefox. Next,
It’s important to mention that you have many other options that you can find by doing a quick search within Google. However, keep in mind, some might require a subscription, which many of you don’t want at this time. I would suggest taking advantage of the free options to find out how they help throughout the day and with your productivity.
I’ve noticed I’m able to get into the zone much better during the day than at night. Why? At night, I have family who are home and this can be very distracting for me and my content writing. However, what works for me will be different for you so you have to know what is the best productivity time for you. Try to observe your habit then tweak it so you are at your best throughout the day. This will take some time because what works now might not work later on so you have to tweak your patterns regularly. However, here are a few questions to ask yourself when getting started:
I’m pretty sure there are some more questions that should be asked but starting with the ones listed above, you’ll be able to determine what has been working and what hasn’t. Then going forward, you stick to this pattern so it helps you get into the zone going forward. Making these small changes will let you get more done, especially writing content when this is your obvious priority.
When I know I have a few days in between, I’ll break down my writing so it doesn’t tire me out as much. For example, if I have 2 days to write content that is 3,000 words, then I don’t have to get this done all in one day, especially when I have other priorities as well. I’ll usually write 1,500 words today then another the next day until the project has been completed. Sometimes, breaking down the word count isn’t enough because you have the option of breaking down the sections so you write the MOST important now then the least during the end. For example,
I sometimes like to write the introduction towards the end because it helps me make it more targeted. When I’m done writing my content, I have a better idea of what’s written, which, in the end, helps me write out an introduction for my content. I’ll make my introduction more precise and targeted, which is always a good thing when capturing a reader’s attention with very few words.
Here’s what you should do going forward….
Find out what works for you by trying different things like breaking down sections or even your writing. You’ll notice you’ll have an easier time putting your words together when you write certain sections before others. It might help to break up your writing over a few days.
Many of you might be confused at this point, but habits play a crucial role in your success because it will lay down your foundation. I personally think all habits are connected and can either be an asset or a liability. For example, when smokers start exercising, they have an easier time quitting and will even start eating healthier meals. I think much of it has to do with their mental well-being at this point. However, let’s try to connect this to blogging and what it can do for us. For example, starting work early in the morning will give you longer days to get important writing done. Exercising first thing in the morning will motivate you to stay productive throughout the day and this can be seen in your business growth…right? Here’s my point…
If you are a serious blogger and want to be taken seriously, then I think it’s important you establish solid habits that will help you stay motivated, focused, and grow your ambition. Establishing habits can be tough but it all comes down to your seriousness about success. If you ask any successful blogger, they’ll tell you “blogging” and “content writing” is their passion so they will do anything to make sure they succeed. This even means the following:
There are many resources on habits that will help you understand the importance they play within individual lives. I would recommend you read resources available by doing a quick search “habits and importance” then skimming through several of the blogs. I believe if you can get your habits straightened out, then you’ll have an easier time writing more content in less time, which will be great for your business.
I just wanted to touch on this topic quickly…
The fact is, when you have experience within your industry, you’ll have an easier time writing content. Above, I discussed habits and one of my major ones is to keep up-to-date with the changing trends in my industry. This involves reading others blogs, skimming forums, and even reading newly released magazines. In the end, all of this will help me write content on the topic at hand because I just have enough knowledge within my niche. I would encourage all of you to do the same going forward. For example,
Try to get more involved within your industry, which will help you gain the knowledge to provide personal opinion on your topic. Explore a few ways that you have been able to gain knowledge and utilize them going forward to increase depth.
As usual, I’d like to close my content by going over some thoughts. Every blogger knows the importance of being able to write more content in less time, especially when maintaining 2-3 niche blogs. You might think this is a difficult task, but if you know how to manage your time correctly, then producing content can be very easy. The first thing you need to do is go over the points mentioned above so you fully understand them going forward. When you can fully grasp their importance, only then will you be able to apply the concepts in their entirety. Secondly, as mentioned in my other content, it’s important you start creating a list of the important points so they will be easier to implement into your blogging strategy. For example, writing down the examples above in point form will allow you to choose action steps without having to go through the entire content, locating them.
Once you have an outline of the points, you can start implementing them into your content writing strategy. For example, you can track data, understanding what allows you to output content more. Remember, your main objective is to be able to write content more than ever before. You’ll find some ways help you while others slow you down, however, this is your initial testing process. Soon, you’ll find a strategy that works well, and can continue with it going forward.
Please leave your comments below and let us know what has worked for you.
Simply throwing money at the problem never all works. All that ends up happening is that you’ll go way over budget and you still won’t have the results you actually want. As with all other forms of business, it is just as important for you to keep close tabs on the performance of your social media marketing. At the end of the day, it really is about the numbers and that’s why the most successful Internet marketers are the ones who are particularly adept at working with metrics and analytics.
They’re the ones who are able to wade through that sea of numbers, unearth potentially lucrative trends, and cash in before anyone else and better than everyone else. This is the same reason why it’s so important to split test your landing pages and keep a close eye on your traffic sources so you know where best to direct your efforts. I need not remind you of the Pareto principle, right?
When it comes to calculating return on investment for simpler, more traditional endeavors, the math is relatively straightforward:
(Benefit – cost) ÷ cost = return on investment
ROI is typically expressed as a percentage. So, if we forget about income taxes and fees and other considerations for the sake of simplicity, the ROI when you buy something for $100 and sell it for $110 for a $10 profit is 10%, because (110 – 100) ÷ 100 = 0.10 or 10%. That’s simple enough to understand if you think about buying stocks (again, ignoring fees and such), flipping merchandise on eBay, or whatever else.
This calculation might be reasonably easy to understand if your marketing efforts lead directly to sales (and you can connect those dots reliably), but how much is a “like” on your post really worth? What’s your rate of return if you gained 100 new followers to your Facebook page? This can feel much less concrete and much more ethereal than investments that only involve dollars and cents, but you can arrive at a reasonable approximation if you’re willing to accept a few assumptions.
After you decide on the goal of your social media marketing — like getting new email newsletter subscribers — and you track how you did on that goal after a campaign, you must then ascribe a monetary value to that metric. More specifically, you’ll typically look at the lifetime value. How much is this new follower worth over the long term?
But for the sake of simplicity, let’s use these hypothetical figures for a one-time benefit:
In this case, of the 500 new subscribers, you can expect about 50 of them (10%) to convert on your offer. Each of those conversions is worth $100 to you in profit, so you have a total profit of $5,000. Subtracting the initial $1,000 cost, you now have a total net profit of $4,000. Divided by your cost of $1,000, you arrive at a ROI of 400%. That sounds like a very successful campaign.
We have to remember that this ROI calculation doesn’t factor in the time and effort that you put into creating, running and managing this campaign, as well as all the work that you put in afterwards, plus the cost of your email list and so on. But this gives you a good point of determining whether your social media marketing efforts are “worth it” compared to other marketing venues or campaigns you may be using.
If you’re interested in learning more about measuring social media ROI or would just prefer to have it explained in a different voice, there are some excellent guides from Buffer, Neil Patel and Sprout Social on the subject. Go check those out and actually put this methodology into practice.
Content marketing is a MUST for every blogger, and if you have read any of my previous posts, you’ll understand the importance I put on this strategy. Through content marketing, you are able to reach an audience that otherwise would be impossible. Google has also emphasized the importance of high quality content because it enhances the user experience. With that said, it’s important that you write content that is in-depth, provides value, provides a solution to a common problem, and is sharable. Why sharable? Social media is increasing the rate at which content is found and discovered. This means the more value you provide, the higher chance of achieving conversions later on.
Next,
Content marketing can be used to generate enormous sales, especially if you have a blog that relies on conversions. Many blog simply as a past time, but others do it as a means of survival. For example, like myself, I blog because it’s my main source of income and I need to keep up-to-date with the popular marketing strategies. Today, we’ll be discussing what I’ve learned over 3 years in content marketing. We’ll be looking at such thing like:
Your feedback will be greatly appreciated so please leave your thoughts within the comment box.
No matter what type of content you are writing, it’s important that you add the right SEO elements throughout. Google ranks content depending on value and different types of keywords, like long tail, LSI, and loosely connected. This has become more important because of how the user search pattern has been changing lately. For example, people are more precise on what type of content they are looking for so will type long phrases within the search engine. When writing content, it’s important you add a mix of keywords scattered throughout your introduction, body, and conclusion. Here are a few tips to follow.
First, always perform research before getting started because this will help guide your content writing. For example, by having a list of 5-10 keywords, I’ll know what to focus on and will understand the type of content they are looking for. It’ll also allow me to optimize my content by adding some of these keywords within my title, description, and as sub-headings. Researching keywords is NOT difficult because you have several awesome tools that will help you along the way. Here are just a few:
Secondly, I always add keywords after writing because it helps with the flow of my content. If I worry about keywords from the start, then I might ruin the flow of my content, which will make it harder for people to understand. The less they understand, the less they’ll share with others within social media.
Third, DO NOT over optimize your content with a single keyword, and it’s important to add a mix of keywords. Change up the anchor text because Google loves variety because of how users have been searching for content.
This can work in two ways:
If you have loyal readers who visit your blog daily, then it’s a great time to post as early as possible in the morning. Monday to Friday posting by 8AM has worked enormously for me because people tend to be skimming the Internet at this time either from home or work. The time gap between 8AM to 11AM has shown the highest engagement, which I feel has a lot to do with recreation time available. From my experience, people arrive at work and will spend the first 30min checking through emails. They’ll then spend time browsing the Internet, visiting blogs they read daily. If you have sent a newsletter to your email list, then the user will open it first thing in the morning, which, again, will increase the rate of engagement. Next,
If you are new to blogging, then posting early in the morning will still increase engagement through social media. My experience has shown me that people tend to be on social media from 8AM to 4PM (Mon-Fri). Again, the visitor will arrive at work and after checking emails, will begin to browse their popular sites, including social media platforms. However, for you to increase engagement on social media, it’s important you know how to use the search and tools available. Let’s take a look at one popular Twitter tool that I have written about before.
hashtagify.me is a tool I’ve been using for years to find popular #hashtags to embed with my tweets. #hashtags are Twitter’s way of organizing the different “tweets” that are posted daily. For example, if I browse over to Twitter and I am looking for content related to blogging, then I can search using #blogging. Twitter will display all the content that has that #hashtag embedded within the “tweet”. This is an awesome tool for those just getting started online and DON’T have a big following as of yet. What enhances the experience even more is when you post a link to high value content on your blog because this can definitely increase engagement. Imagine if your “tweet” gets 1,000 more “retweets” by those with 10,000+ followers? This can have a huge impact on engagement, and can help build your brand within a short period of time.
I’ve noticed both of the strategies work well if you are posting first thing in the morning because around 8AM is when users tend to be skimming online the MOST. In the end, you always have the option of trying different timings until you find one that works even better within your niche.
Over the years, I’ve learned that people love to read data driven content. This includes case studies, how-to content, and even infographics (which you’ll learn later on). This type of content tends to be full of substance and cuts much of the tedious work out of performing manual work on your own. For example, if I can find content that has tested different PPC marketing strategies, this will save me money in the long run because I won’t invest in poor quality networks. Next, I’d be happy to share a case study that cuts MOST of the headache for bloggers on my social profile because it does provide value. Here’s another example,
Imagine finding a case study done on email marketing and inbox rates. As marketers, we spend countless hours trying to find the right time to send email follow-ups and what text to include that will help inbox our message. The more we can inbox, the higher chance of the subscriber opening and engaging with the link within the message…right? Personally, I would love for someone to do a case study on this and present the findings because it reduces much of the leg work others have to perform going forward. If you can do this and provide value at the same time, then you have increased the likelihood of ensuring you have a successful content marketing campaign. I often get asked this question: How do you find the best data driven content? Simple…
Start by doing a quick search in Google with “case study” embedded within the search phrase. For example, “CPA case studies” is a great way to find content based on cost per action campaigns. It’s also a great way to find case studies available for you to do. If I type a phrase and I’m NOT able to find any data, then it might be something that can go a long way with my readers, and on social media. The more unique my content, the higher chance of it ranking within the SERP’s, which is great for my bottom line going forward.
Get started now by doing a quick niche related search and find the different case studies available. Create a list and look for a pattern because if you notice something missing, then you can get started on creating your own engaging data driven content. If you do decide to create your own, then do the following:
Over the years, I’ve seen an awesome pattern developing with infographics. For those of you NOT aware of infographics, they are a content type based on a graphic that includes images, text, video, charts, etc. Many online tools have been created over the last several years to allow bloggers to create them with ease, and this has helped stimulate the growth going forward. However, how does this translate into better content marketing? Infographics have been known to attract more links than traditional content because of the value they provide. They are easy to skim through and efficient when searching for information quickly. This doesn’t mean text content is doing poorly, but you should try incorporating infographics into your marketing. Next,
The Internet has connected people all over the world and infographics are a great way to convey your message. In general, graphics can be understood more clearly than English text for those who speak a different first language. Instead of text content, which can only be read and understand in-depth within North America, you have infographics that people all over the world will share, comment, and even link back to going forward. Next,
Keep in mind, with more link backs, you are securing your long-term traffic success going forward. Google looks at link building patterns over time so having an influx of links over time is a great way to increase your ranks within the SERP’s.
It’s time for me to conclude this content with a few final words.
First, content marketing is the new norm because it provides depth, and can be used as a funnel for high conversions. Content marketing is a great long-term strategy to build traffic momentum going forward because some formats like infographics have a higher link retention rate. Next, as a result of the changes in social media, your content can be shared with more precision. What do I mean? You can share with videos, images, infographics, and even embed a few awesome #hashtags into your “tweet” or “share”. This is important because it increases the likelihood of your content being found, which is important, especially if you are trying to build engagement leading to conversions.
Going forward, it’s important you focus on a few crucial things.
